Increasing per capita disposable income and awareness towards latest fashion trends are acting as key growth drivers for India Kids Wear market through the forecast period
According to TechSci Research report, “India Kids Wear Market By Gender (Female, Male), By Category (Uniforms, T-Shirts/Shirts, Bottom Wear, Ethnic Wear, Dresses, Denims, Others), By Season (Summer Wear, Winter Wear, All Season Wear), By Sector (Organized Sector, Unorganized Sector), By Distribution Channel (Offline {Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets, Others}, Online), By Region, Competition, Forecast & Opportunities, FY2026”, India kids wear market was valued USD 16.62 Billion in FY2020 and is forecast to grow at CAGR of 5.89% through FY2026 to reach USD 22.53 Billion by FY2026. The country has observed an entry of brands both international and domestic in the kids wear market. Rising disposable income of the Indian working-class families and increasing presence of foreign brands are the major factors for the growth of kids wear market in India. In addition to brands, private labels and Indian fashion designers are also exploring Indian market for kids wear. Moreover, awareness about brands and latest fashion trends is not only limited to metros and Tier-I cities in India but is scattering among Tier -II and -III cities, which is driving the kids wear market.
Over the last decade, children as well as parents have become increasingly brand conscious. High disposable income and increasing peer pressure to buy branded clothes augurs well for India Kids Wear market. Also, manufacturers and retailers are attracting consumers through the right product assortment, better visual merchandising and focused advertising and promotional strategies, which are hugely contributing to the growth of the country’s Kids Wear market.
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India kids wear market can be segmented based on gender, category, season, sector, distribution channel and region. Based on the sector, market can be bifurcated into organized and unorganized. The unorganized sector accounted for the largest market share owing to their growing presence in the Indian market as compared to the organized sector. Also, unorganized sector finds prevalence in rural areas as well. Most of the population still cannot afford the high priced branded apparels and hence the unorganized market is witnessing higher demand.
Major players operating in the India Kids Wear market are Future Lifestyle Fashions Ltd., Shoppers Stop Ltd., Aditya Birla Fashion and Retail Ltd., Arvind Fashions Ltd. (Tommy Hilfiger), Gini & Jony Ltd., Benetton India Pvt. Ltd., Lilliput Kids Wear Ltd., Catmoss Retail Pvt. Ltd., Indian Clothing League Pvt. Ltd., and Tiny Girl Clothing Co. Pvt. Ltd., among others.
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“North India is the second highest revenue generator in India Kids Wear market and the region’s share in India Kids Wear market is projected to increase during the forecast period. Growth in demand for kids apparels in North India can be attributed to high population density and increasing awareness about brands and latest fashion trends. Additionally, parents and kids in north India are majorly influenced by western culture, Bollywood and Hollywood, and want their kids to be dressed in latest styles and fashionable dresses. The region also houses a large number of entrepreneurs and businessmen who prefer purchasing trendy and fashionable apparel for their kids.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Kids Wear Market By Gender (Female, Male), By Category (Uniforms, T-Shirts/Shirts, Bottom Wear, Ethnic Wear, Dresses, Denims, Others), By Season (Summer Wear, Winter Wear, All Season Wear), By Sector (Organized Sector, Unorganized Sector), By Distribution Channel (Offline {Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets, Others}, Online), By Region, Competition, Forecast & Opportunities, FY2026” has evaluated the future growth potential of Kids Wear market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India Kids Wear market.
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