Increasing health & hygiene consciousness among consumers and growing organic product offerings by brands are the leading factors driving the global bath & shower products market during the projected period.
According to TechSci Research report, “Bath & Shower Products Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”
The rising demand for organic bath and shower products is fueling the overall sales of this market. As the Generation Z population and millennials are shifting their focus towards sustainable, healthy plant-based alternatives, companies are expanding and enhancing their product portfolios to give consumers a wide variety of options. Bath & shower products have become increasingly popular due to the rapid demand for plant-based protein sources. Particularly among millennials, who comprise a sizeable proportion of the consumer population.
Also, since consumers are becoming more conscious about the sustainability of products, the market players have been focusing on sustainable packaging and taking initiatives to offer products that minimize waste. For instance, in 2021, Kiehl launched refillable pouches which saved an average of 80% plastic than a typical Kiehl’s single-use product With an ongoing effort to reduce waste and the overall environmental effects, the pouches can be used on their own or to fill empty plastic bottles already owned by consumers.
Moreover, market players continuously launch new products and enhance their product portfolios to attract consumers. For instance, in 2022, McDonald’s launched a body wash with cucumber-scented shower foam. Similarly, in 2022, Dollar General launched its new body care lines, which include body lotion, body wash, etc. Also, in 2022, WHP Global signed an agreement with A. P. Deauville, to launch a series of bath and body products for the brand Anne Klein. In 2021, Olay launched three premium body care collections, including Olay Cleansing & Renewing Body Care Duo with Retinol; Olay Premium Exfoliating Body Wash Collection, and the Olay Dermatologist Designed Collection.
The online channel is experiencing the fastest growth rate since it offers many products on a single platform with descriptions, details, brands, specifications, etc., giving customers an alternative to the traditional store. Also, online channels are easy and convenient to use and offer various payment methods. Brands such as Blue Diamond, Califia Farms, etc., deliver their products on e-commerce platforms like Walmart.
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The bath & shower products market is segmented by type, form, end user, distribution channel, and region. The distribution channel segment is divided into supermarkets/hypermarkets, convenience stores, specialty stores, online, and others. The expansion of the market is expected to be accelerated by various factors, including growing adoption of smartphones and online platforms. Moreover, product comparison, comprehensive product descriptions, product labels, and easy payment options increase customer comfort with online purchases, further fuel market growth.
Key market players in the bath & shower products market include:
- Unilever PLC
- Colgate-Palmolive Company
- Johnson & Johnson Services, Inc.
- Estee Lauder Companies Inc.
- Avon Products, Inc.
- Beiersdorf AG
- Plum Island Soap Company LLC
- Bath & Body Works, Inc.
- Reckitt Benckiser Group PLC
- The Procter & Gamble Company
Additionally, the rising awareness regarding the presence and need for baby care products, such as baby shower gel, etc., has been observed. As a result, it is creating profitable chances for the top manufacturers to launch and expand their line of such items in the bath & shower care categories to meet the rising demand across the nation. The industry is overgrowing due to its popularity and the concerns for babies health and hygiene. The same factor is also motivating the makers to emphasize creating products with safer components that wouldn’t adversely affect the skin of the newborn.
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” Product innovation is a significant trend that is expected to have an impact on bath & shower product growth over the forecasted period. Moreover, bath and shower companies are offering products with skincare ingredients to cater to the growing demand from consumers with skin issues such as acne, tanning, pigmentation, etc. Also, improved marketing strategies and awareness campaigns in marketplace are expected to boost the market growth in the forecast period further.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
Bath & Shower Products Market, By Type (Soy Milk, Coconut Milk, Almond Milk, Rice Milk, Others (Oat Milk, etc.), By Flavored Vs Non-Flavored, By Packaging (Cartons, Pouches, Bottles), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online and Grocery Stores), By Region (North America, Europe, Asia-Pacific, Middle East & Africa, South America), Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of bath & shower products and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in bath & shower products globally.
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