Increasing focus on personal growing and rising demand for innovative hair styling products are the leading factors driving the Global Electric Hairbrush/Comb Products Market.
According to TechSci Research report, “Electric Hairbrush/Comb Products Market – Global Industry Size, Share, Trends, , Opportunity, and Forecast, 2018-2028F” the Global Electric Hairbrush/Comb Products Market is expected to grow during the forecast period due to the rising consumer demand for multifunction functions such as drying, straightening, and curling, and increasing personal grooming awareness are the certain factors that have played a significant role in driving the market demand.
The Electric Hair-Brush Market is a rapidly growing industry that is revolutionizing the hair care industry. Electric hairbrushes offer several benefits over traditional hairbrushes, including reduced hair damage, increased styling options, and improved efficiency. The market is expected to continue to grow due to the increasing popularity of electric hairbrushes among consumers, particularly those who prioritize convenience in their hair care routines.
Consumers are significantly attracted towards innovative and technologically advanced products that can save them time and effort while providing salon-like results at home. Electric hairbrushes offer a solution to this demand by providing a combination of heat and bristle movement to straighten, curl, and style hair and this has contributed to the market demand for global electric hairbrush/comb products market throughout the projected periods.
As key market participants provide advanced technology in electric hairbrushes, such as tourmaline and ceramic technology, ionic technology, and heat protection technology, is attracting consumers looking for efficient and effective hair styling tools. For instance, in 2019 Philips launched hair straightening brush “BHH880” in the female grooming segment. The new products “hair straightening brush” comes with Silk ProCare Technology, which ensures minimal damage of hair.
The rising advancements in hair care device technology have led to the development of electric hairbrushes with innovative features and functionalities. These brushes often incorporate innovative technologies such as ionic, ceramic, or tourmaline coatings, which aid in reducing frizz, enhancing shine, and minimizing hair damage. Moreover, some electric hairbrushes are equipped with adjustable heat settings and integrated sensors that monitor and regulate temperature, ensuring safe and effective styling outcomes.
Moreover, the convenience offered by electric hairbrushes plays a pivotal role in their market growth. These brushes are portable, lightweight, and easy to use, making them suitable for both home and travel purposes. They eliminate the need for multiple hair care tools, reducing clutter and simplifying the hair care routine. Additionally, some electric hairbrushes feature rechargeable batteries or USB charging options, further enhancing their portability and usability.
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The Global Electric Hairbrush/Comb Products Market is segmented based on type, application, distribution channel, region, and competitional landscape.
Based on type the market is further fragmented into straightening brush, styler brush, and others like Massager Comb, etc. Among these segments styler brush is the fastest growing segment in the electric hairbrush market. This significant expansion can be attributed to the increasing consumer demand for a diverse range of hair styling options in single products, including straightened and curled hairstyles.
Based on application, the market is segmented into personal and professional. Among these segments, personal is the fastest growing segment due to the rising acceptance of new hairstyles among the working class and millennials on daily grooming routines driving the market demand.
Based on distribution channel, the market is segmented into supermarkets/hypermarkets, online, multi-branded stores, exclusive stores, and others (direct sales, distributors, and dealers). The market analysis also studies the regional segmentation among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Key market players in the global Electric Hairbrush/Comb Products market include:
- Koninklijke Philips N.V.
- Drybar, LLC.
- Corioliss Europe, SL
- VEGA Industries Private Limited
- Revlon, Inc.
- Panasonic Corporation
- Conair LLC
- HongKong Shared Dream Enterprise Limited (MiroPure)
- Rocket Commercial LLC (AsaVea)
- Spectrum Brands Holdings, Inc. (Remington)
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“Electric hairbrushes offer an affordable and convenient option for achieving professional-looking results without the need for a professional stylist. However, the rising popularity of electric hairbrushes can be attributed to their convenience, ease of use, and ability to create salon-quality hairstyles at homes, and this is expected to remain consistent throughout the expected year.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
Electric Hairbrush/Comb Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F. Segmented By Type (Straightening Brush, Styler Brush, and Others (Massager Comb, etc.)), By Application (Personal vs Professional), By Distribution Channel (Supermarkets/Hypermarkets, Online, Multi-Branded Stores, Exclusive Stores and Others (Direct Sales, Distributors and Dealers)), By Region, Competition, has evaluated the future growth potential Electric Hair Brush/Comb Products and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in Electric Hairbrush/Comb Products market global.
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