Increasing awareness for baby safety products and rising demand of smart connected strollers to lead the global baby stroller market during the forecast period.
According to TechSci Research report, “Baby Stroller Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global baby stroller market was valued USD 3211.36 million in 2022 and is projected to grow at CAGR of 5.07% through 2028 is anticipated to grow in the forecast period on account of rising nuclear families, ease of convenience, rising female employment and changing lifestyle.
The strollers can be used for kids up to three years old and are frequently used to carry infants. The market’s potential for growth is significantly impacted by an increase in the number of newborns. According to the World Health Organization (WHO), worldwide child survival rates have dramatically increased since 1990. Baby strollers are in greater demand throughout Asia, but especially in India, China, and Bangladesh as young parents become more aware of their advantages and the product’s expanding popularity. Standard strollers are full-sized and feature-rich strollers suitable for all babies. These are classified as primary strollers since they meet the need of newborn babies and toddlers. Lightweight strollers are more ideal for on-the-go vacationers and working parents because they are compact, quick, and easy to operate. Jogging strollers are better suited to parents who lead an active and urban lifestyle. It is particularly popular with joggers and trainers because the stroller has adjustable suspension and a brake for a smooth ride when jogging. Travel systems are a practical answer for families who travel frequently. It includes a car seat that fits onto the stroller without disturbing the infant. It is an expensive stroller market category.
Furthermore, purchasers are becoming increasingly aware of stringent government regulations governing the safety standards for these strollers. The United States Consumer Product Safety Commission (CPSC) has created federal safety criteria for strollers, which concerns the safety of a variety of components such as the latch/lock mechanism, wheel attachment, parking brakes, seat belts, and hinges. As a result, manufacturers are adopting and improving product in order to provide parents with the highest level of safety assurance. Britax, for example, used SafeCell Impact protection to create a more safer infant car seat.
Browse over 142 market data Figures spread through 202 Pages and an in-depth TOC on the “Baby Stroller Market“
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To increase their user base, several brands are concentrating on developing distinctive or unique features. The Cybex e-Priam, for instance, which was released in 2020, is the first electronic stroller with a rechargeable battery that offers some assistance when travelling up or down hills or when pushing is difficult. When a stroller is being pushed, sensors in the push bar recognize it and turn on the support.
The global baby stroller market is segmented based on product type, technology, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into Lightweight, Standard, Jogging and Travel Systems. The market is dominated by lightweight strollers as they are easy to carry and assemble.
Based on technology, the market is further fragmented into Smart and Non-Smart. The market is dominated by non-smart segment but in the forecasted period smart strollers’ segment will grow at faster rate on the account of increasing technological advancement. Based on distribution channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Multi-Branded Stores, Online and Others (Direct Sales).
Key market players in the Global Baby Stroller Market include:
- Goodbaby International Holdings Limited
- Artsana S.p.A.
- Monahan Products, LLC
- Newell Brands Inc.
- Dorel Industries Inc.
- Bugaboo International B.V.
- Brevi Milano S.P.A.
- BumbleRide Inc.
- Britax Child Safety, Inc.
- Baby Trend Inc.
The increased mobility of parents has increased the need for strollers globally. However, young families’ preferences for child transportation have altered as a result of their tendency to travel light and simply with their kids, which has further prepared the way for market expansion in a specific industry known as travel system strollers. Due to their minimal weight and comfort, baby strollers make travelling more convenient for consumers.
With the growing demand for sustainability around the world, stroller manufacturers are shifting their focus on the production of environmentally friendly products. They are more expensive than normal strollers. They are devoid of BPA, PVC, lead, and phthalates and meet kid safety standards.
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“Product innovation is a significant trend that is expected to have an impact on growth over the forecast period. Expanding nuclear families, technological developments in the baby care sector, and increasing use of baby travel products are the leading factors that will have positive impact on the Global Baby Stroller Market. Due to the wide range of products available to meet specific needs of, as well as the growing popularity of the internet channel, the market is growing.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
Baby Stroller Market – Global Industry Size, Share, Trends, Competition Opportunities and Forecast, 2018-2028F Segmented By Product Type (Lightweight, Standard, Jogging and Travel Systems), By Technology (Smart and Non-Smart), By Distribution Channel (Specialty Stores, Supermarkets and Hypermarkets, Online, Multi-Branded Stores, and Others (Distributors & Dealers, etc.)), By Region, Competition, has evaluated the future growth potential of the global baby stroller market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the baby stroller market globally.
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