The global Beach Tents Market size is estimated to be worth USD 206.4 million in 2022 and is forecast to a readjusted size of USD 342.2 million by 2032 with a CAGR of 7.4% during the forecast period 2023-2032.
Beach tents are windproof, UV resistant and often made from lightweight fabrics. Beach tents are used in hotels, restaurants, beach resorts, sports pavilions, farmhouses, receptions and more. These tents are ideal for shelter for delighting, slouching and unwinding. Beach tents are long lasting, lightweight, and highly rated for their water and heat resistance. These tents are available in different sizes and colours. These beach tents are preferred by most of the customers as they are made from high quality waterproof fabric with uniquely designed patterns and styles.
Over the last few decades, people’s lifestyles around the world have changed dramatically. With hectic work schedules, people are increasingly turning to visiting recreational destinations such as beaches to revitalize their mental health. Apart from scenic beauty and fresh air, beaches are primarily visited for a variety of innovative leisure activities, making beach vacations even more popular. Most beach activities revolve around water sports, beach tents and beach towels. Beaches are inhabited by people of all ages not only to improve their mental health, but also to improve their physical fitness as water sports boost their metabolism and burn calories. Therefore, an increase in the number of vacations is expected to boost the market growth. Moreover, the rising preference for online bookings for hotels due to high penetration of internet services and easy booking services for beach vacation drive the market growth. Also, the favourable government initiatives to support travel and tourism sectors in various countries, increasing number of beach weddings, and rise in water sports activities drive the growth of the beach tents market.
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The fast-paced and hectic lifestyles of people around the world are forcing people to seek out new ways to de-stress and relax. Due to the increasing need to de-stress and disconnect from normal daily activities, more and more people are participating in outdoor sports and leisure activities. This will boost the growth of the adventure sports and water sports market in the coming years. Due to the growing interest and participation in water sports activities, several new water sports categories have recently been introduced. Moreover, adventure sports such as micro flight flying, flying fox and heli-skiing are also in high demand, especially in Europe and America. Hence, rising participation in sports activities globally drive the beach tents market growth.
The COVID-19 outbreak has had a significant impact on the worldwide economy. Strict manufacturing and supply chain regulations affect all industries, including beach products. The coronavirus epidemic is affecting several people around the world. North America is one of the countries with the highest number of cases and deaths and has been forced to enforce strict regulations. Staying indoors is recommended to put health and safety first and avoid contagion. As a result, the demand curve for the North American beach tents market declined rapidly. Thus, demand for outdoor products fell during the pandemic, hampering demand for beach tents.
Distribution Channel Insights
The offline sales channel segment dominated the market, accounting for over 59.0% share in 2022. The online segment is expected to grow at the largest CAGR of 6.5% from 2022 to 2028. The rise of the online segment can be attributed to improved technology and the increasing importance of online platforms for purchasing products. The main demographic of online platforms is customers who prefer to buy things without physically inspecting them. To increase product sales and profit margins, most manufacturers are turning to a direct sales approach. The availability of a wide range of global brands, great discounts, free shipping, and easy return policies encourage customers to buy products online. The online store offers a wide variety of products at different price points, making it easy to meet the needs of different customers, especially those on a budget.
Regional Insights
In 2020, North America held the largest share of over 45.0%. North America is expected to hold largest beach chair market share due to an increasing number of holidays in the coastal areas. Increasing demand for family vacations in the region is projected to drive market growth. Furthermore, the growing popularity of water sports among adventure enthusiasts in North America is fuelling the growth of the beach tents market. For instance, in 2019, there were 2.87 million surfers in the United States, according to the Sports & Fitness Industry Association. The United States has the largest surfing market, making it a popular destination for surfing and other water sports. Also, France is one of the world’s top surf spots. A poll conducted in 2020 estimated that there were roughly 650,000 surfers in France. Hence, rising participation in sports activities and increasing number of holidays drive the demand for beach tents market.
Key Companies Insights
Key players are focusing on technology collaborations, partnerships, mergers and acquisitions strategies to gain competitive advantage and expand product portfolios and business footprints. Manufacturers introduce product innovations in terms of product, prices, and packaging, resulting in a high level of competition in the Global Beach Tents Market. Also, high industrial profitability has prompted manufacturers to adopt strong competitive strategies. Moreover, key players are heavily using product innovation as a key strategy to consolidate the market. These companies are increasing their investment in research and development to create products that meet consumer needs, expand their presence, and maintain their market position.
Some of the key players operating in the global beach tents market include:
- Alvantor
- Coleman DayTripper
- Easthills
- Hippo Creation
- Kau Kohu Plus Shade Shelter
- Lightspeed
- OutdoorsmanLab
- Pacific Breeze
- SEMOO
- Shade Shack
- Sport-Brella
- Super-Brella
- Wilwolfer
- WolfWise
- Other Players
Segments
By Material
- Polyester Tents
- Nylon Tents
- Canvas
- Others
By Shape
- Round
- Octagonal
- Square
- Others
By End Users
- Commercial
- Households
By Distribution Channel
- Hypermarket & Supermarket
- Specialty Stores
- Online Retails
- Others
By Geography
- North America
o U.S.
o Canada
o Mexico
- Europe
o U.K.
o Germany
o France
o Italy
o Spain
o Russia
- Asia-Pacific
o Japan
o China
o India
o Australia
o South Korea
o ASEAN
- Latin America
o Brazil
o Argentina
o Colombia
- MEA
o South Africa
o Saudi Arabia
o UAE
o Egypt
Key Points:
Define, describe and forecast Beach Tents product market by type, application, end user and region.
Provide enterprise external environment analysis and PEST analysis.
Provide strategies for company to deal with the impact of COVID-19.
Provide market dynamic analysis, including market driving factors, market development constraints.
Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
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