Shifting consumer preference towards digitally advanced & HD television to drive the growth of global broadcast switchers market.
According to TechSci Research report, “Global Broadcast Switchers Market By Type (Production Switchers, Master Control Switchers, Routing Switchers), By Application (Studio Production, Production Trucks, News Production, Sports Broadcasting, Post-Production, Others), By Number of Ports (Less than 16 Ports, 16 to 40 Ports, 40 to 250 Ports, More than 250 Ports), By Port Type (Coaxial, Uncompressed IP, Compressed IP, Others), By Video Resolution (4K, High Definition, Standard Definition), By Region, Forecast & Opportunities, 2026”, global broadcast switcher is expected to grow at CAGR of 8.07% in the next five years to reach USD2912.96 million by 2026 on account of increasing demand for broadcast of live programs in HD formats and high penetration of HD and UHD television format throughout the world. Nowadays, consumers are preferring OTT over terrestrial television, which is leading to shift towards multi-platform and multi-screen watching, thereby, driving the demand for broadcast switcher in the next five years.
The increasing usage of social media including YouTube, video streaming channels and live seminars & video games are creating the need for innovative broadcast switchers. This in turn is boosting the growth of global broadcast switchers market. With growing number of digital channels and focus on production automation, the market is further expected to grow substantially over the next five years.
Additionally, companies are investing highly on product innovation in an effort to substitute conventional SDI-based environment with live production systems which is another key factor driving the global broadcast switchers market growth. However, high cost of broadcasting devices like digital audio mixers, video conversion software and convertors among other devices are likely to hamper the market growth.
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The global broadcast switchers market is segmented based on type, application, number of ports, port type, video resolution and region. Based on type, the market can be categorized into production switchers, master control switchers and routing switchers. Routing Switchers currently dominate the global broadcast switchers market, accounting for a share of 39.92% in 2020. Increasing usage of routing switchers across emergent application segments such as educational institutes, or corporate conferences is boosting the growth in demands for the broadcast switcher market.
Based on application, the global broadcast switcher market can be split into studio production, production trucks, news production, sports broadcasting, post-production and others. Out of them, the studio production segment held dominant position in terms of market share in 2020 owing to its increased deployment in emerging economies of Asia Pacific and Middle East & Africa. Broadcast switchers are an integral part of broadcasting and are used in film or video production to select or switch different audio or video signals.
Leading players operating in the global broadcast switchers market are Blackmagic Design Pty. Ltd., Broadcast Pix, Inc., Evertz Microsystems Ltd., FOR-A Company Ltd., Grass Valley USA LLC, Imagine Communications, Ikegami Electronics U.S.A. Inc., NewTek, Inc., Panasonic Corporation, Sony Electronics, Inc., and Utah Scientific, Inc. Market players are investing heavily on latest technologies to enhance their product portfolio. Moreover, they are also undergoing inorganic growth strategies such as mergers & acquisitions, strategic collaborations, partnerships and joint ventures in order to increase their share in global broadcast switchers market.
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“The market in North America is estimated to be the largest in the broadcast switchers market with a share of 34.72% in 2020 owing to the huge investments in broadcast infrastructure, adoption of routing switchers and increased usage of production switchers. Increasing demand for internet broadcasting and gaming competition is driving the growth of broadcast switchers market in the region.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Broadcast Switchers Market By Type (Production Switchers, Master Control Switchers, Routing Switchers), By Application (Studio Production, Production Trucks, News Production, Sports Broadcasting, Post-Production, Others), By Number of Ports (Less than 16 Ports, 16 to 40 Ports, 40 to 250 Ports, More than 250 Ports), By Port Type (Coaxial, Uncompressed IP, Compressed IP, Others), By Video Resolution (4K, High Definition, Standard Definition), By Region, Forecast & Opportunities, 2026” has evaluated the future growth potential of global broadcast switchers market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global broadcast switchers market.
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