Rising health consciousness among consumers, increasing air pollution level and growing demand for smart air purifiers are the leading factors driving the global air purifiers market during the projected period.
According to TechSci Research report, “Air Purifiers Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F,” The growing health consciousness, rising demand for smart air purifiers, advanced technology used in air filters, increasing product innovation by market players, and rise in the presence of air purifier brands on online platforms are some of the factors fueling the overall sales of this market on the global level.
Air purifiers are made to remove contaminants from the air. Air filtration and cleaning can aid in minimizing airborne pollutants, such as particles containing viruses. Since prolonged exposure to air pollution can result in long-term health problems, good air quality is an essential part of leading a healthy lifestyle. Also, because indoor air is not as frequently circulated as outdoor air, it can be more contaminated than outdoor air in confined settings. Given that most people spend their time inside, it is crucial to get rid of air contaminants in order to improve indoor air quality and, consequently, well-being.
Another factor contributing to the overall sales of air purifiers around the globe is the rising initiatives launched by different governments as well as agencies to spread awareness regarding issues caused by air pollution. For instance, in September 2021, WHO (World Health Organization) amended the Global Air Quality Guidelines (AQGs). The guidelines urge decreasing levels of major air pollutants, some of which also have a negative impact on climate change, in order to protect individual health. Also, WHO has recommended that average yearly measurements of the microscopic, hazardous airborne particles known as PM2.5 should not exceed five micrograms per cubic meter.
Additionally, governments around the world are also encouraging people to purchase air purifiers in order to breathe contaminant-free air. For instance, according to the United States Environmental Protection Agency, air cleaners, and HVAC filters can help minimize airborne pollutants, including viruses, in a building or small space when used appropriately. This factor is further prompting the population to purchase air purifiers.
Also, this market has been observing a significant rise in the demand for smart air purifiers, as they offer Wi-fi connectivity and enhanced efficiency. Therefore, in order to cater to the increasing demand, market players are offering such advanced technology-based products to consumers. For instance, in 2022, Electrolux launched its new range of air purifiers in India. The Korbu, Aspen, and Himalaya series are the three major subcategories of their air purifier range.
Moreover, market players are also focusing on launching new products and expanding their product portfolio in order to expand their consumer base. For instance, in 2022, Daikin launched MC30Y air purifiers, which feature HEPA air filters with a life span of up to 10 years and are suitable for small homes, hotels as well as retail shops. Similarly, in 2022, Blueair launched a ‘DustMagnet’ air purifier, equipped with HEPASilent filtration technology. Also, in 2021, Dyson launched an air purifier equipped with sensing technology. Additionally, in 2021, Aurabeat unveiled its air purifier, approved by the United States Food and Drug Administration (USFDA) which features a five-stage sterilization purification process, in India.
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The global air purifiers market is segmented based on filter type, end user, distribution channel, region and competitive landscape. The distribution channel segment is divided into direct and indirect. The direct selling segment is gaining popularity. Also, various brands are broadening their presence on online platforms in order to expand their consumer reach. Consumers are preferring these platforms since they offer convenience, save time, several discounts and other benefits. Moreover, e-commerce companies are launching specific air purifier stores on their websites. For instance, in 2021, Amazon India launched its ‘Breathe Safe Store’, which offers a wide range of air filters as well as air purifiers from top brands such as Philips, Coway, Sharp, Dyson, Mi, Eureka Forbes, Honeywell, Kent, etc. These factors are projected to fuel market growth in the forecast period.
Key market players in the global air purifiers market include:
- Koninklijke Philips N.V.
- Honeywell International Inc
- Sharp Corporation
- Coway Co., Ltd.
- Panasonic Corporation
- Blueair AB
- IQAir AG
- Camfil AB
- Samsung Electronics Co. Ltd.
- Whirlpool Corporation
Furthermore, companies are focusing on launching various campaigns in order to attract a larger consumer base. For instance, in 2020, Philips Air Purifiers and the Inshorts application, together, launched the #BreatheAgain campaign, aimed to raise public awareness regarding the issue of rising air pollution. Also, in 2021, QNET India, an e-commerce-based Direct Selling company that offers next-gen IoT-enabled SmartAir Purifier and Sharp ZENsational, launched the #BreatheFreshBeHealthy campaign.
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“The air purifiers demand has seen significant growth over the last ten years as an affordable indoor air quality solution. Smart air purifiers are expected to drive the global air purifiers market growth at a higher rate during the forecast period. Also, factors such as the availability of air purifiers on rent by brands such as Coway, LG, etc. are further anticipated to contribute to the growth of this market,”t said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
Air Purifiers Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F Segmented By Filter Type (Pre-filter+ HEPA, Pre-filter + HEPA + AC, HEPA, Others (Pre-filter, HEPA + Ion & Ozone, HEPA + Electrostatic Precipitators, etc.)), By End User (Commercial, Residential & Industrial), By Distribution Channel (Direct vs Indirect)), By Region, 2018-2028F”, has evaluated the future growth potential of air purifiers market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in air purifiers market globally.
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