Rising health consciousness among people and increasing government initiatives regarding low sodium consumption are the leading factors driving the global reduced salt food products market during the forecast period.
According to TechSci Research report, “Reduced Salt Food Products Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F, Global reduced salt food products market is expected to have significant CAGR during the forecast period due to factors such as increasing health awareness among consumers, increasing incidences of various chronic diseases, such as high blood pressure, etc., due to which there has been increased demand for foods and drinks with lower salt content.
Reduced salts are used to preserve a wide range of meat, vegetable, seafood, and fruit, as well as instant food products like soups, ready-to-eat meals, biscuits, and chips. A variety of foods contain a natural amount of sodium, such as vegetables, celery, beets, and eggs. Dietary salt is necessary for health, as it maintains the proper balance of water and minerals. However, more than 5 grams intake of sodium per day raises blood pressure, which is a major risk factor for heart disease and stroke. This has led to an increase in the consumption of low or reduced-sodium food products, which had a positive impact on the global industry.
Moreover, people are becoming more conscious regarding their lifestyle and health due to the rapid spread of disease around the world. Increased salt or sodium intake is linked to a higher risk of stroke, osteoporosis, stomach cancer, heart failure, and kidney disease. Because of this, the market for reduced-sodium food items is being driven by consumers’ increased knowledge of the harmful effects of high sodium intake as well as their increasing desire for nutrient-dense, healthier food products. Also, it is usually recommended for individuals with specific medical conditions such as high blood pressure, heart failure, and kidney disease to follow a low-sodium diet. As a result of growing consumer health issues as well as rising consumption of nutritive and nutritious food products, this market is projected to expand significantly in the forecast period.
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Since consumers are shifting towards low-salt food products, the companies are expanding their product portfolio to meet the customer demand. For instance, in 2021, Food for Life Baking Co. launched three low-sodium items in its product line, which include Low Sodium Sprouted Flourless English Muffins, Low Sodium Sprouted Flourless Crunchy Cereal, and Low Sodium Sprouted Flourless Tortillas.
Additionally, governments around the world are increasing their focus on spreading awareness among people to reduce their salt intake due to several health hazards that can be caused by excess consumption of salt in the diet. Initiatives to reduce sodium in food can take the form of mandatory or optional governmental targets, corporate initiatives, or health-focused recommendations from various major groups, such as the World Health Organization. As the increased focus on nutrition grows in the coming years, the sodium intake guidelines are expected to become increasingly relevant.
The reduced salt food products market is segmented based on product type, application, and distribution channel, region and competitional landscape. Based on product type, the market is divided into snacks, meat products, seafood products, poultry products and others (fruits & vegetable, instant food products). Among the product type, the snacks segment holds the highest market share in the global reduced salt food products market. One of the main factors anticipated to contribute to the segment’s growth is the rising consumption of snacks with reduced sodium content by health-conscious consumers. Furthermore, the business is anticipated to increase because of the rising demand for nutritious snacks. Based on application, the market is divided into residential and commercial. Based on distribution channel, the market is fragmented into hypermarkets/supermarkets, specialty stores, departmental stores, convenience stores, online, others (direct sales, distributors & dealers).
Key market players in the reduced salt food products market include:
- General Mills Inc
- PepsiCo Inc.
- Kellogg Company
- The Kraft Heinz Company
- Nestlé S.A.
- Conagra Brands Inc.
- Tyson Foods Inc.
- Hormel Foods Corporation
- Smithfield Foods Inc.
- Maple Leaf Foods Inc.
The COVID-19 pandemic severely harmed the economies of several countries around the world. The closure of manufacturing facilities had a negative impact on the market of reduced salt food products.
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“The high adoption of healthy eating habits by the targeted population, increasing cases of chronic diseases, wide range of low salt content products offered by companies and increasing preference for products on online channels, which offer several benefits such as discounts, home delivery, etc. is expected to boost the industry growth in the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Reduced Salt Food Products Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028, Segmented By Product Type (Snacks, Meat Products, Seafood Products, Poultry Products and Others (Fruits & Vegetables, Instant Food Products), By Application (Residential and Commercial), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Departmental Stores, Convenience Stores, Online, Others (Direct Sales, Distributors & Dealers), By Region,”, has evaluated the future growth potential of global reduced salt food products market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in reduced salt food products market globally.’
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