Ease of use, celebrity endorsements, and increasing use of make-up in men are driving the Global Liquid Make-up Market.
According to TechSci Research report, “Liquid Make-Up Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” Global liquid make-up market is anticipated to grow at an impressive GACR during the forecast period because of the increase in the demand from liquid foundation. Liquid foundations are typically the format that comes to mind when people think about base makeup. Most liquid makeup items have matte or dewy finishes, ranging from silicone- and water-based foundations to the more recently popular pigment drops that behave like light serums. Additionally, liquid foundations often offer medium-to-full coverage and can be built up to create the desired effect.
A liquid foundation is the most popular foundation product in the market. It is offered in water, cream, and oil-based formulations with light, medium, and heavy coverage—the built-in moisturizers in liquid foundation aid in improving dry skin. Applying and mixing a liquid foundation into the skin is easier for beginners than it is to do so with a powder foundation. A liquid foundation makes it simple to achieve a bright finish.’
Almost all industries have been influenced in some way by the COVID-19 pandemic epidemic. Related lockdowns disrupted transportation and temporarily halted the supply of raw materials, which impacted production facilities and supply networks. An increase in lockdowns and curfews has significantly impacted consumers’ life, health, and well-being. Customers were instructed to start exercising DIY or self-care because of the pandemic. As a result, there was a decline in the demand for skincare and cosmetic products.
The capacity of makeup products to change the aesthetic attractiveness of the skin, face, or entire body has increased its application. These goods are more popular with college students and working women, who frequently use them to look friendly, sophisticated, and professional. As a result, the demand for the product is being fueled by the rising number of working women. Products on the market can be utilized depending on the user’s skin tone. The primary element driving the rising demand for these products is that they are helpful for various purposes, including disguising or covering acne, dark circles, scars, or discoloration on the face or neck.
Many synthetic chemicals, including preservatives, pigments, and other ingredients, are present in makeup products. These chemicals have significant adverse effects on the body, including allergic reactions, acne, black spots, etc. During the forecast period, rising consumer awareness of the adverse effects of cosmetic products is anticipated to hinder market growth.
Numerous players dominate the market for liquid makeup on a global scale. To increase their market share globally, businesses are putting more and more emphasis on innovation. For instance, in February 2022, Fenty Beauty debuted their new line of refillable lipsticks, including a tiny pro filter soft matte foundation, liquid highlighter, and lip luminizer. The market will benefit from this launch as liquid makeup gains popularity with consumers.
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The Liquid Make-up Market is segmented based on the type, distribution channel, end-user, and region. The type is segmented into the foundation, eye products, concealer, lips products, and others (setting spray, face serum, etc.). Based on distribution channels, the market is segmented into specialty stores, exclusive stores, online, hypermarkets & supermarkets, and others (pharmacies, direct sales, etc.). And the end user is segmented into individuals, the fashion & entertainment industry, and salons & parlors.
APAC is leading the market in terms of region, followed by North America. The U.S. is the largest consumer of liquid cosmetics in North America. Consumption of chemical-free products is higher in the United States than other countries due to consumer awareness of organic products. Additionally, it is anticipated that the region’s demand for liquid makeup would increase due to the increased importance of adopting a trendy makeup appearance. In addition, elements including simple product accessibility and affordable price are anticipated to fuel the need for liquid cosmetics in the upcoming years.
Key market players in the Liquid Make-Up market include:
- Shiseido Co., Ltd.
- FENTY BEAUTY
- Benefit Cosmetics LLC
- Estée Lauder Inc.
- Dior
- L’Oreal Paris
- The Avon Company
- KIKO USA, Inc. (KIKO MILANO)
- HUDA BEAUTY.
- e.l.f. Beauty, Inc
The Canadian beauty company Bite Beauty debuted a new collection of clean cosmetics in 2021, including mascara and eyeliner. The eyeliner is enhanced with passionflower extract, enabling the user to apply it more smoothly.
The American singer Arianna Grande debuted her new cosmetic line, R.E.M Beauty, in 2020. The product range consists of liquid eye shadows and lip stain markers.
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“The cosmetic industry is growing because of this demand for make-up. Consumers are looking for options that are easy to use and can be applied anywhere, anytime. At the same time, men taking an interest in make-up is also helping the market grow and allowing manufacturers to reach more customers with innovative products.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Liquid Make-Up Market, Segmented By Type (Foundation, Eye Products, Concealer, Lip Products, Others (Setting Spray, Face Serum)), By Distribution Channel (Specialty Stores, Exclusive Stores, Online, Hypermarkets & Supermarkets, Others (Pharmacies, Direct Sales)), By End-User (Individual, Fashion & Entertainment Industry, Salons & Parlor) By Region, Competition”, has evaluated the future growth potential of liquid make-up and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in liquid make-up globally.
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