The rising awareness among consumers regarding intimate hygiene, growing number of health awareness programs, and increase in demand through online channels is driving the Global Intimate Care Products Market.
According to TechSci Research report, “Intimate Care Products Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The intimate care products market is being driven growing importance of consumers on intimate hygiene, rising demand from female. Moreover, the high demand of intimate care products through online channels is further boosting the market growth.
In undeveloped and underdeveloped nations, a large portion of the population lacks access to basic intimate care goods. However, government programs and on-governmental organizations (NGOs) are helping to inform and increase knowledge of hygiene products among consumers. Health and hygiene programs are conducted worldwide in organizations, universities, and schools to increase awareness of intimate hygiene products. Therefore, it is anticipated that throughout the projected period, increasing consumer awareness of the value of maintaining personal hygiene and keeping their intimate areas clean will fuel the market for intimate care products.
The demand for intimate care products has been driven by the rising risk of health problems in the intimate region that can result in numerous skin conditions. Women’s genital hygiene has become more important to consumers because of increased product awareness, which is fueling the market for women’s intimate wash care products. Sportswomen are using intimate wash care products, and numerous advertising campaigns are promoting product trust among women. Additionally, employed women now have the financial independence to spend more on personal hygiene.
The Global Intimate Care Products Market is segmented based on gender and distribution channel. Based on gender, the market is fragmented into male and female. Based on distribution channel the market is segmented into supermarkets/hypermarkets, exclusive stores, convenience stores, online, pharmacy/drug stores and non-retail sales.
Based on gender, the market is segmented into female and male. The demand among female regarding intimate hygiene products is mainly due to the rising awareness about the importance of intimate hygiene and various problems such as rashes, itching. Moreover, the demand for male intimate care products is forecasted to grow in the coming years owing to the rising awareness through different social media platforms.
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The market for intimate care products was dominated by North America. The rising popularity and high spending in the region, along with the easy accessibility of intimate care products, are the main drivers of regional market expansion. The main aspects influencing product demand in the region include rising knowledge of the negative effects of unclean intimate areas, such as skin illnesses, irritation, odor, and the possibility of cervical cancer.
Due to the increase in young customers’ purchasing power and increased knowledge of intimate hygiene, as well as the rise in disposable income in developing nations like India and China, the Asia Pacific area is predicted to have the fastest growth with an exponential growth rate. The region holds a significant portion of the personal care market, which is motivating the manufacturers to invest money to expand their operations.
Key market players in the global intimate care products market include:
- Kimberly-Clark Corporation
- The Honey Pot Company, LLC
- Prestige Consumer Healthcare Inc.
- Lemisol Corporation
- Solidus Lifesciences Private Limited (Skin Elements)
- Hindustan Unilever Limited
- Lil-lets UK Limited
- Edgewell Personal Care Brands, LLC
- Wet & Dry Personal Care (P) Ltd.
- Himalaya Global Holdings Ltd.
To set themselves apart from rival brands, several companies have started to release new, unique products with improved usability. For instance, Peptonic Medical AB entered intimate care products segment and launched products under brand name Lunette. All products contain soothing ingredients that are nice to the skin’s most delicate areas. For instance, the soap-free Lunette Intimate Cleanser hydrates by fusing a gel with a Nordic botanical oil that has been clinically developed.
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“The intimate care products market is witnessing high demand owing to the rising importance among consumers regarding intimate hygiene. Moreover, rising awareness among consumers through different health campaigns by different international associations and the rising demand through online channels and unique marketing techniques by various brands is further boosting the market growth.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Intimate Care Products Market Segmented By Gender (Male, Female), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Convenience Stores, Online, Pharmacy/Drug Stores, Non-Retail Sales), By Region, Competition, Forecast & Opportunities, 2018-2028F” has evaluated the future growth potential of intimate care products market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in intimate care products globally.
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