Rising consumer preference for taste and aroma, along with medicinal benefits, and ease of availability are the leading factors driving the global flavored tea market during the projected period.
According to TechSci Research report, “Flavored Tea Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F,” the global flavored tea market is expected to grow at a faster rate during the forecast period. The flavored tea is becoming popular across the globe due to availability of a wide range of flavors and the medicinal benefits offered by it. The market offers a wide variety of flavored tea mixes, including black tea, white tea, green tea, and herbal tea. Flavored tea provides a number of health benefits as it is high in antioxidants, minerals, and vitamins. Thus, the above mentioned factors are expanding the flavored tea market across the globe during the forecast period.
A flavored tea is made up of leaves from the tea plant Camellia synesis that have been flavored in some way. To improve taste, consistency, and aroma, certain additional processes are carried out before being sold in the market, including blending, flavoring, scenting, and decaffeination. Previously, tea was mainly a Southeast, South, and East Asian native; but, with increased agricultural and modernizing improvements, tea is now grown throughout all subtropical and tropical regions. This has made tea widely accessible to practically everyone in the world, which is anticipated to promote the development of new tea varieties including flavored tea.
Additionally, it is anticipated that the increased flavor, accessibility, and extra health advantages of green, herbal, and fruit tea would stimulate market expansion. Expanding marketing and advertising efforts as well as product portfolio development are expected to provide the top players in the global market with potential futures. The market for flavored tea is anticipated to rise in the forecast period due to the versatility of tea and growing demand for beverages that may rapidly enhance energy levels. In order to expand their presence in the market, both well-known and niche companies are starting to expand their bases and introduce innovative products. Moreover, various new market players are entering into the market with innovative products, which is also increasing the demand of flavored tea market globally.
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Around the world, consumers’ preferences and consumption patterns are drastically shifting from sugar-filled carbonated soft drinks and toward healthy options like tea and herbal beverages. Due to these factors, the global tea industry has been expanding at an incredible rate over the past several years, which is favorable for many top tea companies around the world. Due to the rising popularity of consuming hot tea over other beverages among consumers of all ages, the tea sector is coming to the forefront in the global beverages market with the innovation of new flavored products to increase the consumer base.
Due to actual or perceived health benefits flavored tea is becoming more and more popular in various countries. The market is characterized by large number of product line with various flavors, sizes, packaging, wide availability, easy storage.
The global flavored tea market is segmented based on type, product type, flavor, packaging type, distribution channel, region and competitive landscape.
The market is divided into dried leaves, powder, CTC tea based on type. Among which the market share of the ingredient for flavored tea in powder form is anticipated to be considerable. The demand for powdered flavorings for tea is rising as tea sachets become more and more common since they are simple and convenient to use.
The market is divided into green tea, black tea, white tea and others based on product type. Among which black and green tea are the most popular among consumers as they are widely available and have a considerable share.
Based on flavor, the market is further divided into fruits, flowers, herbs & spices and others. The herbs & spices segment have a considerable share in the flavors segment.
Based on packaging type the market is segmented into tea bags and loose tea. Among which loose flavored tea has a significant share across the globe.
Based on distribution channel, the market is fragmented into supermarkets/hypermarkets, convenience stores, departmental stores, online stores, others (direct sales, distributor & dealer sales, etc.). The global flavored tea market is dominated by supermarkets and hypermarkets. This is owing to factor such as the one-stop shopping experience provided by various store outlets, which make it a popular choice for consumers.
Based on regional analysis the market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. Among which North America has a prominent share mostly due to the extensive flavored tea culture in countries of the region.
Key market players in the Global Flavored Tea Market include:
- R. Twining and Company Limited
- Numi, Inc.
- Unilever plc
- Harney and Sons Fine Teas
- Tata Consumer Products Limited
- Goodricke Group Limited
- WISSOTZKY INC.
- The Republic of Tea, Inc.
- Golden Tips Tea Co. Pvt. Ltd.
- Bettys & Taylors of Harrogate Ltd.
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“The demand for flavored tea will expand globally during the forecast period due to the various advantages of consuming flavored tea, which include reduced stress, lower risk of heart diseases, weight loss management, etc. In addition, consumers are preferring items such as flavored tea for its health benefits as a result of rising awareness about preventative healthcare. The rise of the flavored tea industry has also been aided by increased disposable income and health consciousness. The introduction of additional beneficial components into flavored tea by different market players is also one of the reasons boosting the market’s expansion.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Flavored Tea Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018 – 2028F Segmented By Type (Dried Leaves, Powder, CTC Tea), By Product Type (Black Tea, Green Tea, White Tea, Others), By Flavor (Fruits, Flowers, Herbs & Spices, Others), By Packaging Type (Tea Bags, Loose Tea), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online Stores, Others (Direct Sales, Distributor & Dealer Sales, etc.)), By Region,” has evaluated the future growth potential of global flavored tea market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global flavored tea market.
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