Demand for new and innovative hair care products is expected to drive the growth of India hair care market during the forecast period
According to TechSci Research report, “India Hair Care Market By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Region, Competition, Forecast & Opportunities, 2026”, India hair care market is expected to witness steady CAGR during the forecast period. Introduction of customized products is one of the major factors accounting for the growth of India hair care market. Moreover, changing grooming patterns, especially among male consumers, is expected to bode well for the growth of India hair care market through the forecast period. In addition to this, increasing demand for clean label products, is positively influencing the growth of India hair care market. Also, growing prevalence of hair-related issues is making headway for the growth of India hair care market. Along with this, rapidly expanding personal care industry coupled with rise in disposable income is positively contributing to the market growth in the country. However, there are some factors that might act as major impediments to the growth of India hair care market through 2025 such as high cost involved in the manufacturing of products.
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India hair care market can be segmented based on type, distribution channel, company, and region. Considering the distribution channel, the market is fragmented into modern trade, general store, specialty stores, online sales channel, and others. Among these, the online sales channel is projected to register high growth during the forecast period. This high growth can be attributed to availability of good discounts on numerous products. Moreover, variety of product are available for the customers to check at the same time, which is further bolstering the growth of the online sales segment. Additionally, consumers lack time to visit physical stores to purchase products owing to their hectic lifestyle, which is expected to propel the segmental growth over the coming years. Based on type, the market can be categorized into hair spray, conditioner, shampoo, hair oil, and others. Out of these, the shampoo segment accounted for the highest hair care market share until 2019 and is expected to remain dominant throughout the forecast period as well, which can be attributed to the fact that shampoos are custom-made according to differences associated with hair quality, age, specific scalp related problems, and hair care preferences, which significantly increases the demand for shampoos.
Shiseido Company, Limited, Johnson & Johnson Services, Inc., Unilever, Amway, Oriflame Cosmetics AG, Procter & Gamble Co., L’Oreal SA, Revlon Inc., Kao Corporation, Beiersdorf AG, are among others are the leading players operating in India hair care market. The players are adopting several growth strategies to enhance the market scenario of Hair Care. Other competitive strategies include new product launches; mergers & acquisitions; agreements, partnerships, and collaborations; and expansions to diversify their product portfolio in order to strengthen their market position.
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“India hair care market is forecast to register steady CAGR until 2025 on account of technological, environmental, and economic changes, which is driving the demand for more naturally derived ingredients and innovation. Furthermore, presence of numerous hair care brands in the country is further boosting the market growth for hair care. In addition to this, enhanced living standards, is further aiding the market growth in the upcoming years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“India Hair Care Market By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Region, Competition, Forecast & Opportunities, 2026” has evaluated the future growth potential of India hair care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India hair care market.
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