Hand Hygienic Product: Market outlook
Hand hygienic products are related to the personnel and professional care practices. These hygienic products are used to prevent from spread of diseases causing organisms. Rising consumer awareness about health and wellness are increasing the demand for hand hygienic products.
Increasing cases of Covid-19, E-bola, H1N1 and many other diseases has substantially contributed in increasing the demand for hand hygienic products. Consumers consciousness about these diseases is another driving factor that is the increasing the market for hand hygienic products.
The global pandemic Covid-19 is boosting the demand for hand hygienic products specially hand sanitizers. The global manufacturers of distillers and brewers have now moved towards the production of hand hygienic products such as hand sanitizers owing to rising demand around the globe.
To fulfil consumers demand, manufacturers are expanding their production capacity and are venturing into the production of hand hygienic products such as hand sanitizers, soaps, hand washes, and many more.
The demand for hand wash and hand sanitizer is more in the market due to its ease of convenience, affordability and easy applications. In addition, these are much more effective products to kill Covid-19 microorganisms or kill harmful bacteria resulting in the increasing popularity of hand hygienic products.
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Increasing market penetration for hand hygienic products
The outbreak of Covid 19 virus in the end of December 2019, has created a global pandemic, the consumers all across the globe are now more aware about the importance of hand hygienic products.
Thus, the demand for hand sanitizer, hand wash and soaps is at peak. This impact has made many FMCG companies to expand the production capacity and fulfil the demand for hand hygienic products.
The various marketing endorsement of hand hygienic products and with FMCG companies ramping up the various marketing strategies drives the market for hand hygienic products.
FMCG companies are running campaigns via advertising and social media outlets to raise consumer understanding of health protection measures during the COVID-19 crisis.
Research & development laboratory such as Ecolab Healthcare has produce a new hand sanitizer Quik-Care® Nourishing Foam the new products includes skin conditioners and emollients that moisturize the skin. Such innovations are expected to exponent market growth for hand hygienic products.
Leading hand wash brands like Dettol and Lifebuoy were aimed at reminding about 100 million people to wash their hands before eating using creative ideas. By educating people on hygiene, such companies have made possible to increase market penetration for hand hygienic products.
Shifting preference from conventional soap bars to liquid hand wash or sanitizer
The shift from conventional soap bars to liquid hand wash is increasing as liquid hand wash are more effective in annihilation of pathogenic infections and viruses. Increasing numbers of health-care professionals and related health-care diseases contribute to market expansion.
Liquid hand wash reduces exchange of germs between users, thus liquid hand wash is convenient to use. These hygienic liquid hand sanitizer products come with dispensers in fancy bottles and so are easy to use.
Liquid hand wash soap has a propensity to produce a smoother lather this is one of the leading factors that increasing the demand for hygienic hand product.
Liquid sanitizer has many advantage as it is unaffected by hard water, do not form any spots or any films which makes them a very good choice for varieties of geographical areas.
The Centre for Disease Control and Prevention (CDC), a U.S.-based healthcare agency, has launched a ‘Clean Hands Count’ initiative that empowers patients to engage in their treatment by informing or asking healthcare providers to wash their hands. The campaign deals with the various stereotypes and theories about hand hygiene.
Growing awareness among individuals worldwide and the health benefits associated hand hygienic product thus expected to drive the growth of the global hand hygienic product market over the forecast period.
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Global Hand Hygienic Product: Key Players
Some of the key players operating their business in the global Hand Hygienic Product market are
- Whiteley Corporation
- EcoHydra
- Deb Group
- Kutol
- Medline Industries
- Inc.
- GOJO Industries
- Reckitt Benckiser Group Plc
- Unilever Group
- Smith & Nephew plc.
- 3M
- Procter & Gamble Co
- S. C. Johnson & Son
- Inc. Kimberly-Clark Corporation
Increasing Opportunities for Hand Hygienic Product Manufacturers due to rising consumer awareness about health and wellness and campaign of multinational and government organizations
Implementation of health hygienic campaigns in developing regions such as in Asia Pacific, Latin America, and Africa has considerable opportunities for the hand hygienic market growth.
The World Health Organization (WHO) has started a campaign such as SAVE LIVES: Clean Your Hands’ in year 2009, Infection Prevention and Control (2015-2017) and in June 2020 the WHO published a report on the effects of COVID-19 on non-communicable disease prevention and treatment services (NCDs) since the pandemic started.
Focusing on on-site preventing infection among patients and healthcare workers has succeeded in raising awareness about hand hygiene, thereby boosting market expansion. WHO proclaimed May 5 as the World Hand Hygiene Day in accordance with the goals of those initiatives.
Furthermore, the ongoing efforts to raise awareness of the importance of hand hygiene by many multinational and government organizations through campaigns and programs are aimed to support market expansion of hand hygienic products.
The Hand Hygienic Product market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size.
The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the Hand Hygienic Product market, including but not limited to: regional markets, grade, and application.
The study is a source of reliable data on:
- Hand Hygienic Product market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific
- Middle East and Africa
The Hand Hygienic Product market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Hand Hygienic Product market report projects the attractiveness of each major segment over the forecast period.
Highlights of the Hand Hygienic Product market report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the Hand Hygienic Product market
- Recommendations to companies for strengthening their foothold in the Hand Hygienic Product market
Global Hand Hygienic Product: Market Segmentation
By Product Type:
- Soaps
- Hand Wash
- Hand Sanitizer
- Lotions & Creams
- Others (Hand Cleansers, Rubs)
By End-Use:
- Residential
- Commercial
By Distribution Channel:
- Store-based Retailing
- Hypermarkets/ Supermarkets
- Convenience Stores
- Specialty Stores
- Independent Groceries
- Discounters
- Online Retailing
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