The global baby diapers market size was valued at USD 75.9 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 4.6% from 2021 to 2028. The market is projected to witness higher demand over the coming years owing to the rising awareness regarding child health. The shifting inclination for high-quality and eco-friendly baby products is the major factor boosting the demand for biodegradable diapers across the globe.
The End Diaper Need Act will provide USD 200 million to social services every year between 2022 and 2025, which will contribute towards diapers and related supplies. Additionally, the bill will fund 200 medically necessary diapers per month for “medically complex children” through Medicaid. Such initiatives can create a significant positive impact on the baby diapers market growth in the U.S. over the coming years.
Key Player Mentioned:
- The Procter & Gamble Company (P&G)
- Kimberly-Clark Corporation
- Hengan International Group Company Ltd.
- Unicharm Corporation
- Johnson & Johnson
- First Quality Enterprises
- Ontex Group
- The Hain Celestial Group, Inc.
- The Honest Company, Inc.
- Essity AB
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Product Segment Analysis:
- Cloth Diapers
- Disposable Diapers
- Training Nappy
- Swim Pants
- Biodegradable Diapers
Regional Segment Analysis: North America, Europe, Asia Pacific, Latin America, and Mideast and Africa.
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Countries with a high participation rate of women in the workforce are expected to generate a high demand for baby products owing to the increased purchasing power of working mothers. As of 2019, countries like Rwanda, Madagascar, Nepal, Burundi, Tanzania, Zimbabwe, Cambodia, Vietnam, South Sudan, and Iceland had the highest women labor force participation rate in the world. Therefore, the product demand is expected to gain momentum in these countries in the upcoming years.
The market for baby diapers is characterized by high competition and the presence of top consumer goods companies who have recognized the robust potential of the market and occupy a majority of the revenue share. The market is both growing and transitioning based on the consumers’ demand for hygienic and quick-drying, absorbing, and leak technology innovations as the market offers an opportunity for brands to capture sales from an increasingly dynamic group of consumers. Established companies have been innovating new technology and experimenting with natural ingredients to gain major traction among consumers.
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