Top digital marketing trends and predictions for 2024

The Web Content, Search Portals And Social Media Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2011-2022) and extends its insights into a ten-year forecast period (2024-2033).

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According to The Business Research Company’s Web Content, Search Portals And Social Media Global Market Report 2024, The web content, search portals and social media market size has grown rapidly in recent years. It will grow from $739.6 billion in 2023 to $848.3 billion in 2024 at a compound annual growth rate (CAGR) of 14.7%.  The  growth in the historic period can be attributed to internet penetration, mobile adoption, social media adoption, content creation and sharing.

The web content, search portals and social media market size is expected to see rapid growth in the next few years. It will grow to $1427.81 billion in 2028 at a compound annual growth rate (CAGR) of 13.9%.  The growth in the forecast period can be attributed to e-commerce integration, emerging markets, environmental and ethical considerations, content personalization, video content. Major trends in the forecast period include electrification and lightweighting, advanced materials, additive manufacturing, digitalization and connectivity, collaboration and partnerships, .

Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, SEO services, and social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in the consumption of digital content For instance, in November 2022, according to the International Telecommunication Union, a Switzerland-based UN body in charge of a multitude of areas, including communication and technological advancements,  73% of people aged 10 and above possess a smartphone in 2022, which is 7% greater than the share of the population that uses the Internet, eventually driving the revenues of web content, search portals and social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the web content, search portals, SEO services, and social media market.

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The web content, search portals and social media market covered in this report is segmented –

1) By Type: Social Media; Internet Search Portals; Digital Publishing And Content Streaming; Search Engine Optimization Services

2) By Deployment Mode: On-premises; Cloud

3) By Organization Size: Large Enterprises; Small and Medium-sized Enterprises (SMEs)

Subsegments Covered: Social Media Advertisement; Social Media Subscription Content Streaming; Digital Publishing; Agencies SEO Services; Freelancer SEO Services

The web content, search portals and social media market report table of contents includes:

1. Executive Summary
2. Web Content, Search Portals And Social Media Market Characteristics
3. Web Content, Search Portals And Social Media Product/Service Analysis -Product/Service Examples
4. Web Content, Search Portals And Social Media Market Trends And Strategies
5. Web Content, Search Portals And Social Media Market – Macro Economic Scenario

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68. Global Web Content, Search Portals And Social Media Market Competitive Benchmarking
69. Global Web Content, Search Portals And Social Media Market Competitive Dashboard
70. Key Mergers And Acquisitions In The Web Content, Search Portals And Social Media Market
71. Web Content, Search Portals And Social Media Market Future Outlook and Potential Analysis
72. Appendix

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