Hard Seltzer Market Overview:
The objective of the Hard Seltzer Market report by MMR is to help clients make informed business decisions. The report provides insights into the Hard Seltzer market, including its trends, drivers, and challenges. This information can help clients identify areas where they need to improve their business, as well as areas where they are already performing well. The report also provides information on the competitive landscape, which can help new entrants to the market understand the challenges they face and develop strategies to overcome them.
The Hard Seltzer Market size was valued at USD 8.7 Bn in 2022 and is expected to reach USD 35.40 Bn by 2029, at a CAGR of 22.2 %
Hard Seltzer Market Scope and Research Methodology
The report provides a comprehensive analysis of the Hard Seltzer industry, including trends, forecasts, and monetary values.
- It provides an in-depth analysis of the segments and sub-segments in global and regional Hard Seltzer markets.
- It uses a bottom-up approach to estimate the Hard Seltzer market size.
- It includes information on key market participants, new entrants, their services, revenue, financial status, portfolio, growth strategies, and regional presence.
- It provides demand projections, market trends, and micro and macro factors that drive and restrict the Hard Seltzer market’s growth.
- It uses qualitative and quantitative methods, including SWOT, PESTLE, and Porter’s Five Forces analysis.
- It identifies key upcoming developments that are expected to influence Hard Seltzer market demand over the forecast period.
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Hard Seltzer Market Regional Analysis:
Geographically, Hard Seltzer market report is segmented into following regions:
- Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)
- Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
- North America (the United States, Mexico, and Canada.)
- South America (Brazil etc.)
- Middle East and Africa (GCC Countries and Egypt.)
Hard Seltzer Market Segmentation:
by Type
Organic & Natural
Craft or Artisanal
High-Alcohol Variants
Organic and Natural: Certified organic drinks, Organic Seltzers are created from whole, natural ingredients that aren’t genetically modified or cultivated using artificial fertilizers or pesticides. Additionally, these organic seltzers offer hard seltzers made with organic ingredients that are free of artificial additives and preservatives, catering to customers who value organic and natural products. With an ABV of 4%, these seltzer drinks are certified organic. Moreover, Michelob Ultra organic seltzers are low-sugar beverages with 80 calories and 0 grams of carbohydrates.
Craft or Artisanal: Craft seltzers are carbonated water mixed with alcohol and fruit flavoring. They are also referred to as spiked seltzer, alcoholic seltzer, or hard sparkling water. Hard seltzers produced by independent or small-scale breweries are positioned with an emphasis on consumers who value handcrafted beverages and distinctive flavor profiles. Hard craft or artisanal hard seltzer is typically beer with 4-6% alcohol content, and craft beer or seltzers contain about 14 grams of pure alcohol, countably 12 ounces of 5% beer.
High-Alcohol Variants: High-ABV seltzers have an ABV of 8% and are packed with more flavor than their predominantly hard counterparts, which have an ABV of 4% to 6%. Among the brands that sell this 8% hard seltzer are Bud Light Seltzer and its powerful flavors, Truly Extra, White Claw Surge, and Bud Light Platinum Seltzer. Bud Light launched an 8% ABV Platinum Seltzer in September 2020. Pay attention to customers who want a more intense alcoholic taste and provide hard seltzers with a higher alcohol content to satisfy their needs.
by Flavor
Exotic & Tropical
Citrus & Refreshing
Seasonal & Limited Edition
Exotic and Tropical: In the hard seltzer market, consumers have shown a strong preference for tropical flavors. The popularity of tropical flavors has been steadily rising as consumers look for fruity and refreshing substitutes for traditional alcoholic beverages. The market for hard seltzer with a tropical flavor has grown and expanded as a result of this increasing demand. Offering hard seltzers in flavors like mango, pineapple, passion fruit, or guava will appeal to customers who like tropical and exotic fruit tastes.
Citrus and Refreshing: In the hard seltzer market, consumers are very picky when it comes to flavors. These flavors are well-liked by people looking for a revitalizing and refreshing drink because of their crisp, tangy flavor profile. Within the hard seltzer market, the Citrus and Refreshing flavor segment has consistently grown in popularity. Offering hard seltzers with flavors like lemon, lime, grapefruit, or orange in order to cater to consumers who enjoy flavorful and zesty combinations.
by Alcohol Percentage
Low- Alcohol Variants (2%-4%)
Standard-Alcohol Variants (4%-6%)
High-Alcohol Variants (7%-10%)
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Hard Seltzer Market Key Players:
1. White Claw (Mark Anthony Brands)
2. Truly (Boston Beer Company)
3. Bud Light Seltzer (Anheuser-Busch InBev)
4. Smirnoff Seltzer (Diageo)
5. Bon & Viv (Anheuser-Busch InBev)
6. Corona Hard Seltzer (Constellation Brands)
7. Michelob Ultra Organic Seltzer (Anheuser-Busch InBev)
8. Vizzy (Molson Coors Beverage Company)
9. High Noon (E&J Gallo Winery)
10. Arctic Summer (Polar Beverages)
11. Two Robbers
12. Henry’s Hard Sparkling Water (Molson Coors Beverage Company)
13. Maha (Beverage Trade Network)
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Key questions answered in the Hard Seltzer Market are:
- What was the Hard Seltzer market size in 2022?
- What is the growth rate of the Hard Seltzer Market?
- Which are the factors expected to drive the Hard Seltzer market growth during the forecast period?
- What are the different segments of the Hard Seltzer Market?
- What are the factors restraining the growth of the Hard Seltzer Market?
- What are the factors driving the Hard Seltzer market growth?
- What segments are covered in the Hard Seltzer Market?
- Who are the Hard Seltzer key players in the industry?
- What are the upcoming industry applications and trends for the Hard Seltzer Market?
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- Market Size, Share, Size & Forecast by different segment | 2023−2029
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
- Market Segmentation – A detailed analysis by segments with their sub-segments and region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of business by region
- Lucrative business opportunities with SWOT analysis
- Recommendations
About Maximize Market Research:
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