The Digestive Health Supplements by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Digestive Health Supplements, The digestive health supplements market size has grown rapidly in recent years. It will grow from $15.69 billion in 2023 to $17.39 billion in 2024 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to growing awareness of digestive health, increased incidence of digestive disorders, aging population and digestive health concerns, consumer interest in probiotics and prebiotics, rise in functional food and beverage consumption.
The digestive health supplements market size is expected to see rapid growth in the next few years. It will grow to $26.61 billion in 2028 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to rising demand for personalized nutrition, expansion of e-commerce platforms for supplement sales, research advances in gut microbiome science, increasing focus on preventive healthcare, adoption of digestive health supplements in developing markets. Major trends in the forecast period include innovation in formulations, incorporation of digestive enzymes in supplements, collaboration between supplements and gut health testing, emphasis on natural and organic ingredients, marketing strategies emphasizing gut-brain connection.
The rising prevalence of digestive diseases is expected to propel the growth of the digestive health supplement market going forward. A digestive disease is any health problem that affects the digestive tract. These problems can range from mild to severe. Digestive health supplements such as probiotics, prebiotics, and enzymes help with digestive problems including diarrhea, constipation, inflammatory bowel disease, irritable bowel disease, urinary tract infections, and other gastrointestinal-related digestive problems. For instance, according to the International Foundation for Gastrointestinal Disorders, irritable bowel syndrome is the most common functional GI disorder, with a prevalence rate of 10–15% globally. Additionally, it is one of the most common conditions that requires a visit to the doctor. Thus, the rising prevalence of digestive diseases will increase sales and awareness of digestive health supplements, thereby driving digestive health supplement market growth.
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The digestive health supplements market covered in this report is segmented –
1) By Product : Prebiotics, Probiotics, Enzymes, Fulvic Acid, Other Product
2) By Form : Capsules, Tablets, Powders, Liquids, Other Form
3) By Distribution Channel : Supermarkets/Hypermarkets, Convenience Store, Specialty Store , Pharmacies , E-Commerce, Other Distribution Channels
Product innovation is the key trend gaining popularity in the digestive health supplement market. Major companies operating in the market are introducing technological innovations such as new ingredients and exploring innovative administration forms to cater to the needs of various age groups and sustain their position in the market. For instance, in April 2021, Bausch Health Companies Inc., a US-based pharmaceutical company, launched a unique proprietary blend of five probiotic strain ingredients, ENVIVE, an over-the-counter probiotic supplement that is formulated to strengthen and protect the digestive system.
The digestive health supplements market report table of contents includes:
1. Executive Summary
2. Digestive Health Supplements Market Characteristics
3. Digestive Health Supplements Market Trends And Strategies
4. Digestive Health Supplements Market – Macro Economic Scenario
5. Global Digestive Health Supplements Market Size and Growth
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26. South America Digestive Health Supplements Market
27. Brazil Digestive Health Supplements Market
28. Middle East Digestive Health Supplements Market
29. Africa Digestive Health Supplements Market
30. Digestive Health Supplements Market Competitive Landscape And Company Profiles
Top Major Players:
- Amway Corp
- Bayer AG
- Pfizer Inc
- NOW Foods
- Alimentary Health Limited
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