The AdTech by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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https://www.thebusinessresearchcompany.com/report/adtech-global-market-report
According to The Business Research Company’s AdTech, The adtech market size has grown rapidly in recent years. It will grow from $17.95 billion in 2023 to $20.13 billion in 2024 at a compound annual growth rate (CAGR) of 12.2%. The growth in the historic period can be attributed to digital advertising growth, targeted advertising, data analytics and insights, programmatic advertising, mobile advertising surge..
The adtech market size is expected to see rapid growth in the next few years. It will grow to $31.27 billion in 2028 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to privacy regulations and compliance, emergence of new ad formats, emergence of ai and machine learning, video advertising dominance, cross-channel advertising solutions.. Major trends in the forecast period include contextual advertising resurgence, blockchain for ad transparency, dynamic creative optimization (dco), shifting ad budgets to connected tv (ctv), adaptive and context-aware advertising, e-commerce integration..
The increased demand for digital advertising is expected to propel the growth of the ad tech market going forward. Digital advertising is the marketing of products and services via online channels such as websites, streaming content, and so on. Ad tech is used in digital advertising for software platforms to assist brands and agencies in purchasing advertising space, and advertisers and agencies can plan and measure their campaigns more efficiently and effectively. For instance, in February 2023, according to a report shared by Simplilearn Solutions Pvt. Ltd., a US-based online edu-tech company, global digital advertising expenditures increased by a modest 2.4%in 2022, and are expected to reach $645 billion by 2024, up from $389 billion in 2022. Therefore, the increased demand for digital advertising is driving the growth of the ad tech market.
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The adtech market covered in this report is segmented –
1) By Product Type: Web-based, Cloud-based, On-premise, Other Products
2) By Solution: Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others Advertisings
4) By Application: Large Enterprises, Small and Medium-sized Enterprises (SMEs), Other Applications
5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services and Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals
Technological development is a key trend gaining popularity in the ad tech market. Major companies operating in ad tech are focused on developing innovative solutions to strengthen their position in the market. For instance, in June 2022, Vodafone Idea Limited., an Indian-based mobile network operator company, launches its new ad tech platform called Vi Ads, that include artificial intelligence (AI) and machine learning (ML), aimed at giving marketers a programmatic media buying platform. Vi Ads would provide a self-service interface that will give marketers complete control over their campaigns and also allow marketers to engage with the subscribers via a variety of channels, including Vi-owned digital media Vi App, Vi Movies, and TV App, as well as traditional channels such as SMS and IVR calls. The combination of advanced features and ease of use will appeal to both large agencies and small and medium-sized businesses.
The adtech market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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