Growing health awareness, culinary innovation, globalization, and e-commerce are driving forces behind the global matcha market’s expansion.
According to TechSci Research’s report, “Global Matcha Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the market reached USD 4.09 billion in 2023 and is projected to grow at a CAGR of 9.51% during 2025-2029. Matcha’s appeal stems from its abundant antioxidants and distinct flavor, leading to its incorporation into various culinary creations beyond traditional tea. Globalization has broadened matcha’s reach, especially in Western markets, while e-commerce enhances accessibility. Despite challenges like supply chain limitations and market saturation, the matcha market remains vibrant, reflecting evolving consumer preferences and culinary ingenuity.
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The matcha market thrives globally, driven by factors aligning with modern consumer preferences. Health awareness is key, with matcha prized for its antioxidants, vitamins, and minerals, offering both flavor and functional benefits. Culinary innovation broadens matcha’s horizons, expanding from traditional teas to diverse culinary creations, from lattes to desserts. Globalization sees matcha transcend cultural barriers, embraced worldwide for its sophistication and health appeal, with Western markets embracing it fervently.
E-commerce plays a pivotal role, offering convenience and access to matcha products online. Despite growth, challenges like supply chain constraints and market saturation persist. The market is segmented by product type, form, nature, distribution channel, regional distribution, and company. Notably, online sales surge as consumers seek diverse matcha options conveniently. Online platforms not only offer easy purchasing but also educate consumers about matcha varieties and preparation methods, reflecting a significant shift in consumer behavior and the influential role of e-commerce in shaping the modern matcha market.
Major companies operating in global matcha market are:
- Matcha Maiden Pty Ltd
- Mizuba Tea Co.
- Aiya Europe GmbH
- AOI Tea Company
- Ippodo Tea Co., Ltd.
- Ito En, Ltd.
- McCormick & Company, Inc.
- Tata Consumer Products Limited
- Green Foods Corp.
- Encha Life LLC’s
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“The matcha market is booming due to rising health consciousness, culinary creativity, and its expanding global presence. Known for its antioxidants and versatile flavor, matcha has moved beyond traditional uses, entering various culinary realms worldwide. Its globalization, fueled by specialty tea shops and health trends, has gained traction in Western markets. E-commerce has notably boosted sales, offering diverse matcha products conveniently online. Despite obstacles like supply chain limitations and market saturation, the matcha market adapts to changing consumer demands.” – Mr. Karan Chechi, Research Director at TechSci Research.
“Matcha Market – Global Industry Trends, Size, Share, Forecast, Segmented By Product Type (Regular Tea, Flavored Tea), Form (Powder, Liquid), Nature (Conventional, Organic), Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Online, Others), Region, Competition, 2019-2029”, assesses the future prospects of the global matcha market, providing insights into its size, structure, and anticipated growth. The report aims to furnish cutting-edge market intelligence to facilitate informed investment decisions, identifying emerging trends, drivers, challenges, and opportunities within the global matcha market.
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