Digital Video Advertising Market size was valued at US$ 46.77 Bn. in 2022 and the total revenue is expected to grow at 41.1 % through 2023 to 2029, reaching nearly US$ 520.83 Bn.
Digital Video Advertising Market Report Overview:
The aim of MMR’s “Digital Video Advertising Market” report is to assist clients in making informed business decisions. This involves identifying areas that require improvement, recognizing already successful sectors, and aiding newcomers in navigating and establishing a competitive presence. Additionally, the report sheds light on the existing challenges within the Digital Video Advertising market, thereby increasing market players’ awareness of potential hurdles.
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Digital Video Advertising Market Scope and Research Methodology
The report offers a comprehensive analysis of trends, forecasts, and monetary aspects within the Digital Video Advertising industry. It delves into a detailed examination of segments and sub-segments within both global and regional Digital Video Advertising markets. Employing a bottom-up approach, the report provides a nuanced understanding of Digital Video Advertising market size estimations.
The Digital Video Advertising Market report encompasses essential details of key market participants and new entrants, including services, revenue, financial status, portfolio, growth strategies, and regional presence. It presents demand projections, market trends, and in-depth exploration of micro and macro factors that drive and constrain Digital Video Advertising market growth. The report integrates qualitative and quantitative methods, employing research tools such as SWOT, PESTLE, and Porter’s Five Forces to analyze the Digital Video Advertising market. This comprehensive analysis identifies significant upcoming developments poised to impact Digital Video Advertising market demand throughout the forecast period.
Digital Video Advertising Market Regional Analysis:
Geographically, Digital Video Advertising market report is segmented into following regions:
- Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)
- Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
- North America (the United States, Mexico, and Canada.)
- South America (Brazil etc.)
- Middle East and Africa (GCC Countries and Egypt.)
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Digital Video Advertising Market Segmentation:
by Type
Desktop
Mobile
The Digital Video Advertising Market is further divided into desktop and mobile segments based on type. In 2022, the desktop category accounted for the highest proportion at 62%. Alternative digital media outlets are becoming more popular than television as a result of consumers’ evolving interests and lifestyles. Advertisers are increasingly selecting the desktop as their preferred channel for advertising due to the widespread trend among users to access multimedia material via desktops and laptops for a better viewing experience. Larger desktop screens allow advertisers to display their ads, which has a stronger effect on viewers and persuades them to take particular actions like making a purchase or registering for a service.
by Industry
Retail
Automotive
Financial Services
Telecom
Consumer Goods & Electronics
Media & Entertainment
Others
The Digital Video Advertising Market is further subdivided into Retail, Automotive, Telecom, Financial Services, Media & Entertainment, Consumer Goods & Electronics, and other industries based on industry. In 2022, the retail sector accounted for the highest proportion at 35%. Retailers can gain a better understanding of their consumers’ requirements and desires by using cookies, which allow brands and marketers to recognize and assess search results in digital video advertising on desktop and mobile devices. By offering products that satisfy their needs, offline retailers can enhance the in-store experiences of their patrons by having a better understanding of their desires and needs. Furthermore, engaging customer experiences can be created in stores through the use of digital video advertising, which will boost the efficacy of marketing efforts and guarantee effective customer acquisition.
Digital Video Advertising Market Key Players:
1.Verizon Communications 2. Tremor International 3. RTL Group S.A. 4. Publicis Groupe 5.Advertise.com 6. PubMatic 7. Viant Technology 8. ZypMedia, Inc. 9. JW Player, Inc. 10. Chocolate, Inc. 11. Conversant LLC 12. Longtail Ad Solutions 13. Verizon Media 14. Google LLC 15. Facebook, Inc. 16. Amazon.com, Inc. 17. Netflix, Inc. 18. Snap Inc. 19. Twitter, Inc. 20. Apple Inc. 21. Hulu LLC 22. Youku Tudou, Inc.
Section Heading: Digital Video Advertising Industry
Part 01: Executive Summary
Part 02: Scope of the Digital Video Advertising Market Report
Part 03: Digital Video Advertising Market Landscape
Part 04: Digital Video Advertising Market Sizing
Part 05: Digital Video Advertising Market Segmentation by Type
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
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Key questions answered in the Digital Video Advertising Market are:
- What is Digital Video Advertising?
- What was the Digital Video Advertising market size in 2022?
- What is the growth rate of the Digital Video Advertising Market?
- Which are the factors expected to drive the Digital Video Advertising market growth?
- What are the different segments of the Digital Video Advertising Market?
- What are the factors restraining the growth of the Digital Video Advertising Market?
- What segments are covered in the Digital Video Advertising Market?
- Who are the Digital Video Advertising key players in the industry?
- What are the upcoming industry applications and trends for the Digital Video Advertising Market?
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Key Offerings:
- A detailed Market Overview
- Market Share, Size, and Forecast by Revenue|2023-2029
- Market Dynamics- Growth drivers, Restraints, Investment Opportunities, and key trends
- Market Segmentation- A detailed analysis of each segment and their segments
- Competitive Landscape – Leading key players and other prominent key players.
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