The global Hair Styling Products market thrives on rising consumer demand for innovative hair care solutions, emphasizing natural ingredients, sustainability, and advanced formulations.
According to TechSci Research’s report, “Global Hair Styling Products Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028,” the market reached USD 22.4 Billion in 2022 and is projected to grow at a CAGR of 6.8% during 2024-2028. Shifting consumer preferences towards sustainability, natural formulations, and technological advancements drive market growth. Trends include customization for diverse hair types, clean beauty, technology integration, and gender-inclusive products. Challenges include regulatory compliance, environmental sustainability, market competition, and evolving consumer preferences. The commercial segment grows in significance, with Europe as a thriving market. E-commerce and direct-to-consumer strategies reshape the industry landscape.
Consumer preferences drive market growth, with an emphasis on personal grooming and individual expression. The demand for diverse hair styling solutions reflects a surge in products catering to various hair types and styling needs.
Sustainability and eco-conscious formulations are key drivers, with rising consumer awareness leading to increased demand for products with natural ingredients and environmentally friendly packaging. Brands respond by incorporating botanical extracts and essential oils, aligning with consumer values and industry commitments to responsible practices.
Browse over XX market data Figures spread through XX Pages and an in-depth TOC on “Global Hair Styling Products Market”
Technological advancements drive innovation in hair styling products, integrating features like heat-activated formulas and smart tools for enhanced performance and efficiency, meeting evolving consumer demands and fostering further market innovation.
Cultural diversity and global beauty trends shape the market by accommodating various hair care traditions and preferences, reflecting an inclusive industry ethos.
E-commerce transforms hair styling product distribution, offering convenience and broader accessibility through online platforms, accelerating product adoption and trend dissemination.
The commercial segment, serving salons and businesses, drives innovation to meet diverse client needs, reflecting a collaborative approach between manufacturers and hairstyling professionals.
Online retailing emerges as a key force, reshaping consumer shopping habits and offering ample opportunities for market expansion and brand engagement through digital channels and social media influence.
Major companies operating in Global Hair Styling Products Market are:
- Henkel AG & Co. KGaA
- Procter & Gamble Company
- L’Oréal S.A.
- Unilever PLC
- Mandom Corporation
- Amorepacific Corporation
- Shiseido Company, Limited
- Flora and Curl Ltd
- Coty Inc.
- Kao Corporation
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“The global hair styling products market thrives on various dynamic drivers, including evolving consumer preferences, demand for sustainable formulations, technological innovations, cultural diversity, e-commerce impact, and commercial segment growth, notably in salons. These factors shape the market’s direction, reflecting an adaptable industry embracing sustainability, technology, and professional hairstyling services to meet diverse consumer needs. Manufacturers navigating these trends stand to benefit from the market’s growth and evolving opportunities.” – Mr. Karan Chechi, Research Director, TechSci Research.
The report “Hair Styling Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Hair Gels, Hair Sprays, Styling Creams & Wax, Hair Mousse, Others), By End User (Residential, Commercial), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online, Others), By Region, By Competition, 2018-2028” assesses the future growth potential of the global hair styling products market, providing comprehensive statistics, market size, structure, and growth projections. The report aims to offer cutting-edge market intelligence to aid decision-makers in making informed investment decisions. Additionally, it identifies and analyzes emerging trends, drivers, challenges, and opportunities within the global hair styling products market.
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