The Household Cleaning Products Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Household Cleaning Products Global Market Report 2024, The household cleaning products market size has grown strongly in recent years. It will grow from $116.76 billion in 2023 to $126.64 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to rising health and hygiene awareness, urbanization and changing lifestyles, environmental concerns, product innovation and branding, dual-income households.
The household cleaning products market size is expected to see strong growth in the next few years. It will grow to $178.3 billion in 2028 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to pandemic-driven hygiene practices, smart home integration, increased focus on disinfection, sustainable packaging, rise of private labels. Major trends in the forecast period include rise in eco-friendly and sustainable products, growth of disinfectant and antimicrobial products, expansion of e-commerce channels, innovations in packaging design, integration of smart and connected technologies.
Increasing awareness of natural household cleaning products is expected to propel the growth of the household cleaning products market. Natural household cleaning products refer to cleaning agents and solutions that are formulated using ingredients derived from natural sources, such as plants, minerals, and essential oils. Consumers are increasingly shifting towards natural or “green” household cleaners, as they provide a sense of sustainability and do not contain hazardous chemicals. For instance, in May 2022, The Environmental Protection Agency, a US-based government agency launched revitalized Design for the Environment logo for eco-friendly antimicrobial solutions, promoting sustainable cleaning products. Similarly, in March 2022, according to Sensormatic Solutions, a US-based retail technology provider, subsidiary of by Johnson Controls a survey of 1000 U.S. consumers revealed an 80% focus on sustainability, with 70% expressing a willingness to pay more, emphasizing its crucial role. Additionally, 54% actively researching eco-initiatives, businesses face a shifting landscape, as half of consumers believe sustainability is imperative, shaping purchasing behaviors. Therefore, the increasing awareness of natural household cleaning products is driving the household cleaning products market.
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The household cleaning products market covered in this report is segmented –
1) By Product: Dishwashing Products, Toilet Cleaners, Surface Cleaners, Laundry Detergents, Other Products
2) By Distribution Channel: Supermarkets, Convenience Store, Online Retail
3) By Application: Bathroom, Kitchen, Floor
Major companies operating in the market are focused on developing innovative laundry care products, such as sustainable laundry detergent, to meet growing demand and expand their customer base. Sustainable laundry detergent refers to a cleaning product designed for washing clothes that incorporates environmentally friendly and socially responsible practices throughout its production, use, and disposal lifecycle. For instance, in April 2022, Henkel AG & Co. KGaA, a Germany-based consumer goods company, launched an ultra-concentrated version of its eco liquid laundry detergent, all-free clear brand, packaged in a new eco bottle made entirely from 100% recycled plastic. The grip format employed in the bottle utilizes less plastic compared to a through-handle design, and its compact size results in a 60% reduction in plastic per load when compared to the 88-ounce bottle. The ultra-concentrated formula facilitates more loads per bottle, leading to a decreased number of shipments for the same load capacity, contributing to reduced environmental impact. This eco-friendly detergent features a bio-based formula that holds both Safer Choice and USDA Biobased certifications, ensuring a potent plant-based cleaning solution that effectively tackles stains while remaining gentle on the skin. The product’s compact design, coupled with its Safer Choice certification, qualifies it for inclusion in Amazon’s Climate Pledge Friendly program.
The household cleaning products market report table of contents includes:
- Executive Summary
- Household Cleaning Products Market Characteristics
- Household Cleaning Products Market Trends And Strategies
- Household Cleaning Products Market – Macro Economic Scenario
- Global Household Cleaning Products Market Size and Growth
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- Global Household Cleaning Products Market Competitive Benchmarking
- Global Household Cleaning Products Market Competitive Dashboard
- Key Mergers And Acquisitions In Household Cleaning Products Market
- Household Cleaning Products Market Future Outlook and Potential Analysis
- Appendix
Top Major Players :
- The Procter & Gamble Company
- Unilever, Henkel AG & Co. KGaA
- The Dial Corporation
- Colgate-Palmolive
- Reckitt Benckiser Group PLC
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