The Yoga Mat Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Yoga Mat Global Market Report 2024, The yoga mat market size has grown strongly in recent years. It will grow from $12.4 billion in 2023 to $13.33 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to increasing health awareness, rising yoga popularity, changing lifestyle trends, social media influence, increased disposable income.
The yoga mat market size is expected to see strong growth in the next few years. It will grow to $18.23 billion in 2028 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to continued health and wellness trends, expansion of yoga and fitness industry, innovations in material and design, e-commerce growth, promotional activities and partnerships. Major trends in the forecast period include popularity of biodegradable and recyclable mats, customization options for personalized experiences, emphasis on anti-microbial and hygienic properties, incorporation of natural and organic components, alignment with wellness and mindfulness trends.
The increasing popularity of yoga is expected to drive the growth of the yoga mat market in the forecast period. The surge in the practice of yoga across the globe is generating higher demand for specialized equipment and accessories such as yoga mats. For instance, in September 2023, according to the Yoga Earth, a US-based studio company, 61% of people who practice yoga desired an increase in flexibility, while 56% sought yoga for stress relief, and over 30% began practicing yoga to ease symptoms of depression. Therefore, the rise in the popularity of yoga is boosting the demand for the yoga mat market.
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The yoga mat market covered in this report is segmented –
1) By Material: Natural Rubber, Polyvinyl Chloride, Polyurethane, Thermoplastic Elastomer, Other Materials
2) By Distribution Channel: E- Commerce, Supermarket and Hypermarket, Specialty Store
3) By End User: Yoga & Fitness clubs, Household, Other End-Users
Major companies operating in the yoga mat market are focusing on innovative products such as smart yoga mats to record one’s daily practice. The smart yoga mat provides real-time feedback on postures and alignment, step-by-step guidance on entering postures, personalized yoga programs, and posture analysis with progress reports after each session. For instance, in August 2021, YogiFi, an India-based manufacturing company, launched smart yoga mats embedded with patented sensor technology and AI-powered features. The mat can be paired with the YogiFi app, which provides real-time feedback on postures and alignment, step-by-step guidance on entering postures, and personalized yoga programs.
The yoga mat market report table of contents includes:
1. Executive Summary
2. Yoga Mat Market Characteristics
3. Yoga Mat Market Trends And Strategies
4. Yoga Mat Market – Macro Economic Scenario
5. Global Yoga Mat Market Size and Growth
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26. South America Yoga Mat Market
27. Brazil Yoga Mat Market
28. Middle East Yoga Mat Market
29. Africa Yoga Mat Market
30. Yoga Mat Market Competitive Landscape And Company Profiles
Top Major Players:
- Cargill Incorporated
- Adidas AG
- Ingredion Incorporated
- Lululemon Athletica Inc
- Microcell Composite Company
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