The Healthcare Advertising Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Healthcare Advertising Global Market Report 2024, The healthcare advertising market size has grown strongly in recent years. It will grow from $42.14 billion in 2023 to $45.1 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The growth in the historic period can be attributed to increasing healthcare awareness, rise of telehealth services, pharmaceutical innovations, increasing healthcare costs, global health crises, healthcare provider competition..
The healthcare advertising market size is expected to see strong growth in the next few years. It will grow to $57.99 billion in 2028 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to rapid digitalization, genomic medicine advancements, remote patient monitoring, increased emphasis on mental health, health data privacy concerns.. Major trends in the forecast period include digital transformation, telehealth promotion, health and wellness apps advertising, blockchain for data security, chatbots and ai-driven interactions..
The increasing adoption of telehealth is expected to propel the growth of the healthcare advertising market going forward. Telehealth, or telecommunications in healthcare, refers to the use of digital technologies and communication tools to provide remote healthcare services, consultations, monitoring, and education. Healthcare advertising has increasingly used telehealth to reach patients, provide care services independent of physical location or mobility limitations, and promote targeted campaigns, drive patient engagement and enhance healthcare services, improve patient outcomes, and enhance the overall healthcare experience. For instance, in August 2022, according to a report published by the Australian Digital Health Agency, an Australia-based government agency, between 2020 and 2022, a total of 118.2 million telehealth services were provided to 18 million patients, with over 95,000 practitioners utilizing telehealth services during this period. Furthermore, in April 2023, according to a report published by the National Library of Medicine, a US-based government organization, the average daily level of telemedicine usage in the US increased from 19.6% in 2021 to 25.7% in 2022. Therefore, the increasing adoption of telehealth is driving the growth of the healthcare advertising market.
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The healthcare advertising market covered in this report is segmented –
1) By Type: Traditional, Digital, Public Relations, Unique Branding And Awareness, Internal Marketing, Physician Referrals, Employer Marketing, Other Types
2) By Approach: Direct-To-Consumer Advertising, Healthcare Professional (Detailing)
3) By Technology: Personal Data Tracking, Telemedicine, Artificial Intelligence, Other Technologies
4) By Application: Biotechnology Companies, Medical Insurance, Weight Loss And Fitness Products, Other Applications
Major companies operating in the healthcare advertising market are focusing on innovative healthcare advancements, such as DeepIntent Copilot, to enhance their advertising strategies. DeepIntent Copilot is an AI-powered tool built into the deepIntent healthcare advertising platform that delivers actionable insights and recommendations based on real-time media data. For instance, in September 2023, DeepIntent, the US-based healthcare advertising platform, launched the DeepIntent Copilot, an AI-powered tool for intelligent healthcare advertising. It is designed to optimize campaign strategies, maximize media investments, and drive performance and efficiency in healthcare advertising. By leveraging unique connected datasets from across DeepIntent’s platform, the tool provides actionable insights and recommendations focused on achieving healthcare-specific goals. Additionally, it revolutionizes healthcare advertising by providing actionable insights, reducing time to positive ROI, and enhancing adaptability to real-time market changes.
The healthcare advertising market report table of contents includes:
- Executive Summary
- Healthcare Advertising Market Characteristics
- Healthcare Advertising Market Trends And Strategies
- Healthcare Advertising Market – Macro Economic Scenario
- Global Healthcare Advertising Market Size and Growth
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- Global Healthcare Advertising Market Competitive Benchmarking
- Global Healthcare Advertising Market Competitive Dashboard
- Key Mergers And Acquisitions In Healthcare Advertising Market
- Healthcare Advertising Market Future Outlook and Potential Analysis
- Appendix
Top Major Players :
- Alphabet Inc
- Verizon
- WPP plc.
- PUBLICIS GROUP
- Syneos Health
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