Overview and Scope
Advertising technology, commonly known as ad tech, is a collective term for the tools and software advertisers use to reach audiences, conduct digital advertising campaigns, and analyze their effectiveness. Adtech focuses to develop data-driven marketing tactics that are personalized to match the target audience.
Sizing and Forecast
The adtech market size has grown rapidly in recent years. It will grow from $17.95 billion in 2023 to $20.13 billion in 2024 at a compound annual growth rate (CAGR) of 12.2%. The growth in the historic period can be attributed to digital advertising growth, targeted advertising, data analytics and insights, programmatic advertising, mobile advertising surge..
The adtech market size is expected to see rapid growth in the next few years. It will grow to $31.27 billion in 2028 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to privacy regulations and compliance, emergence of new ad formats, emergence of ai and machine learning, video advertising dominance, cross-channel advertising solutions.. Major trends in the forecast period include contextual advertising resurgence, blockchain for ad transparency, dynamic creative optimization (dco), shifting ad budgets to connected tv (ctv), adaptive and context-aware advertising, e-commerce integration..
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Segmentation & Regional Insights
The adtech market covered in this report is segmented –
1) By Product Type: Web-based, Cloud-based, On-premise, Other Products
2) By Solution: Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others Advertisings
4) By Application: Large Enterprises, Small and Medium-sized Enterprises (SMEs), Other Applications
5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services and Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals
North America was the largest region in the Ad tech market in 2023. The regions covered in the adtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increased demand for digital advertising is expected to propel the growth of the ad tech market going forward. Digital advertising is the marketing of products and services via online channels such as websites, streaming content, and so on. Ad tech is used in digital advertising for software platforms to assist brands and agencies in purchasing advertising space, and advertisers and agencies can plan and measure their campaigns more efficiently and effectively. For instance, in February 2023, according to a report shared by Simplilearn Solutions Pvt. Ltd., a US-based online edu-tech company, global digital advertising expenditures increased by a modest 2.4%in 2022, and are expected to reach $645 billion by 2024, up from $389 billion in 2022. Therefore, the increased demand for digital advertising is driving the growth of the ad tech market.
Key Industry Players
Major companies operating in the ad-tech market are adopting a strategic partnership approach, aiming to enhance advertising solutions. Strategic partnerships refer to a process in which companies leverage each other’s strengths and resources to achieve mutual benefits and success. For instance, in January 2023, MGID, a US-based company that offers ad-tech services, announced a partnership with G/O Media Inc. The collaboration will provide significant value by utilizing MGID’s multi-format upscale demand, brand-safety approaches, and award-winning technology. This historic agreement represents and underlines MGID’s commitment to improved advertising solutions. Advertisers will achieve higher ROAS in a brand-safe environment by leveraging MGID’s contextual intelligence audience segmentation service across its increasing slate of premium publishers. Premium publications such as Microsoft, Newsweek, Real Clear Politics, The Times of India, and many more are already part of MGID’s worldwide supply. G/O Media Inc. is a US-based company that owns and manages several digital media outlets.
The adtech market report table of contents includes:
1. Executive Summary
2. AdTech Market Characteristics
3. AdTech Market Trends And Strategies
4. AdTech Market – Macro Economic Scenario
5. Global AdTech Market Size and Growth
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31. Global AdTech Market Competitive Benchmarking
32. Global AdTech Market Competitive Dashboard
33. Key Mergers And Acquisitions In The AdTech Market
34. AdTech Market Future Outlook and Potential Analysis
35. Appendix
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