Overview and Scope
Low-alcohol beverages refer to drinks having a lower ABV (alcohol strength by volume) of 0.5% to 1.2%. The low-alcohol beverages do not include diuretics, which do not cause any dehydration and assist the body in keeping hydrated.
Sizing and Forecast
The low alcohol beverages market size has grown strongly in recent years. It will grow from $1.25 billion in 2023 to $1.33 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to changing consumer preferences, regulatory initiatives, innovation in product development, social trends and cultural shifts, marketing and branding strategies.
The low alcohol beverages market size is expected to see strong growth in the next few years. It will grow to $1.65 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to global wellness movement, environmental sustainability, demographic changes, retail landscape evolution, investments and collaborations. Major trends in the forecast period include health and wellness movement, innovation in product development, societal and cultural shifts, regulatory environment, millennial and gen z preferences.
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Segmentation & Regional Insights
The low alcohol beverages market covered in this report is segmented –
1) By Type: Low Alcohol Beer, Low Alcohol Spirits, Low Alcohol Wine, Low-Alcohol RTD, Low Alcohol Ciders
2) By Distribution Channel: Store-Based, Non-Store Based
3) By Application: Supermarkets And Hypermarkets, Retailers
North America was the largest region in the low-alcohol beverages market in 2023. The regions covered in the low alcohol beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increasing demand for a healthier lifestyle is expected to boost the growth of the low-alcohol beverages market going forward. The preference for a healthier lifestyle includes the intake of healthy beverages, which refers to a drink that is fit for consumption. Consumers believe that incorporating healthful fluids into daily life can help individuals become healthier, and low-alcohol beverages are often touted as having fewer calories and sugar than their full-alcohol substitutes, which can support a healthy lifestyle, therefore, the increasing demand for a healthier lifestyle is expected to boost the low-alcohol beverages market. For instance, according to a study from 2,662 beverage customers from the United Kingdom, Germany, Poland, and Spain were polled published by Kerry Group Plc., an Ireland-based provider of functional and nutritional solutions to the food, beverage, and pharmaceutical industries, in 2021, since the COVID-19 outbreak began, 65% of beverage customers are more concerned about their health. Around 50% of respondents said that mental health is now a priority, while 59% mentioned immunity. Therefore, the increasing demand for healthier beverages is driving the growth of the low-alcohol beverages market.
Key Industry Players
Major companies operating in the low-alcohol beverages market are focusing on developing innovative products such as lemon-dou craft to drive revenues in their market. Lemon-Dou is a ready-to-drink alcoholic beverage which is a sparkling water and alcohol beverage with a lemon flavor that has grown in popularity in a number of nations. For instance, in September 2021, The Coca-Cola Company, a US-based beverage corporation launched lemon-dou craft. Lemon-Dou comes in a variety of varieties to suit the tastes of customers who desire ready-to-drink alcoholic drinks with a zesty and pleasant flavor. . The launch of Lemon-Dou coincides with the rising demand for non-alcoholic beverages in the Chinese market, which is expected to continue expanding in the near future. Lemon-Dou is well-known for its rich flavor, low alcohol content, and ready-to-drink abilities.
The low alcohol beverages market report table of contents includes:
1. Executive Summary
2. Low Alcohol Beverages Market Characteristics
3. Low Alcohol Beverages Market Trends And Strategies
4. Low Alcohol Beverages Market – Macro Economic Scenario
5. Global Low Alcohol Beverages Market Size and Growth
…………………………
31. Global Low Alcohol Beverages Market Competitive Benchmarking
32. Global Low Alcohol Beverages Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Low Alcohol Beverages Market
34. Low Alcohol Beverages Market Future Outlook and Potential Analysis
35. Appendix
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