Overview and Scope
Complete nutrition products refer to food or supplement products that are designed to provide a balanced mix of macronutrients and micronutrients essential for optimal health. These products are intended to supplement or enhance a healthy diet and lifestyle.
Sizing and Forecast
The complete nutrition products market size has grown strongly in recent years. It will grow from $5.56 billion in 2023 to $5.91 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to increased health consciousness, aging population, busy lifestyles, sports and fitness trends, nutritional deficiency awareness.
The complete nutrition products market size is expected to see strong growth in the next few years. It will grow to $7.58 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to personalization and customization, e-commerce and direct-to-consumer channels, focus on mental health and cognitive function, sustainability and ethical considerations, government initiatives and regulations. Major trends in the forecast period include personalization and customization, plant-based and alternative proteins, functional ingredients for health benefits, convenience and on-the-go options, digital health and wellness integration.
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Segmentation & Regional Insights
The complete nutrition products market covered in this report is segmented –
1) By Product: Powder, (Ready-To-Eat) RTD Shakes, Bars
2) By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Online, Other Channels
3) By End-User: Infant, Children, Adults, Elderly
North America was the largest region in the complete nutrition products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global complete nutrition products market report during the forecast period. The regions covered in the complete nutrition products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rising prevalence of health conditions such as obesity, cardiovascular disease, and cancer is expected to propel the growth of the complete nutrition products market going forward. The health condition refers to a growing number of individuals experiencing health issues related to obesity, including heart disease, stroke, and specific forms of cancer. Complete nutrition products are part of a balanced diet and lifestyle to help manage health issues by providing a balanced mix of macronutrients and essential micronutrients. For instance, In March 2023, according to a report published by the World Obesity Federation, a UK-based professional organization, more than 4 billion individuals, constituting 51% of the global population, will be grappling with overweight or obesity by 2035. Additionally, nearly 2 billion people, translating to 1 in 4 individuals, are anticipated to be affected by obesity. Furthermore, in December 2022, according to the Journal of the American College of Cardiology (JACC), a peer-reviewed medical journal published by the American College of Cardiology, ischemic heart disease accounted for 9.44 million cardiovascular deaths in 2021. In addition, hypertensive heart disease and pulmonary arterial hypertension accounted for 1.41 million and 23,300 deaths, respectively. Therefore, the rising prevalence of health conditions such as obesity, cardiovascular disease, and cancer is driving the market growth for complete nutrition products.
Key Industry Players
Major companies operating in the complete nutrition products market report are Huel Limited, Numix LLC, IdealShape LLC, SlimFast Group, LadyBoss Weight Loss LLC, RSP Nutrition LLC, Bright Lifecare Pvt. Ltd., Jimmy Joy B.V., YFood Labs GmbH, Herbalife Nutrition Ltd., Amway Corporation, Ample Foods Inc., Danone S.A., Abbott Laboratories, PROBAR LLC, Nestlé S.A., GlaxoSmithKline PLC, The Nature’s Bounty Co., Nature’s Way Products LLC, Garden of Life LLC, NOW Foods, Isagenix International LLC, Orgain Inc., MuscleTech, Vitacost.com Inc., USANA Health Sciences Inc., AdvoCare International L.P., Pharmavite LLC, Bayer AG, XanGo LLC, SmartyPants Vitamins, Barlean’s, Optimum Nutrition, Swisse Wellness Pty Ltd., Pure Protein Corporation, Ambronite, Arbonne International LLC, Quest Nutrition LLC, Bio-Engineered Supplements and Nutrition Inc., Amazing Grass, Rain International LLC, Sunwarrior
The complete nutrition products market report table of contents includes:
1. Executive Summary
2. Complete Nutrition Products Market Characteristics
3. Complete Nutrition Products Market Trends And Strategies
4. Complete Nutrition Products Market – Macro Economic Scenario
5. Global Complete Nutrition Products Market Size and Growth
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31. Global Complete Nutrition Products Market Competitive Benchmarking
32. Global Complete Nutrition Products Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Complete Nutrition Products Market
34. Complete Nutrition Products Market Future Outlook and Potential Analysis
35. Appendix
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