Overview and Scope
Aerial advertising is a form of advertising that involves the use of aircraft, drones, or other flying objects to create, transport, or display advertising media. It is a powerful means of reaching a large audience since it can be seen from a wide distance.
Sizing and Forecast
The aerial advertising market size has grown strongly in recent years. It will grow from $6.5 billion in 2023 to $6.95 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The growth in the historic period can be attributed to introduction of airborne banners, increase in outdoor advertising demand, growth in event marketing strategies, expansion of tourism industry, adoption of aerial billboards.
The aerial advertising market size is expected to see strong growth in the next few years. It will grow to $8.78 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to integration of drone technology, growth in aerial led displays, development of interactive aerial advertising, customized aerial advertising solutions, expansion of night-time aerial displays, aerial advertising in virtual events. Major trends in the forecast period include innovation in aircraft banner technology, technological advancements in aircraft, collaboration with advertising agencies, advancements in geo-targeted advertising, 5g technology for real-time connectivity, use of biodegradable materials in aerial ads.
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Segmentation & Regional Insights
The aerial advertising market covered in this report is segmented –
1) By Product Type: Billboards, Letter Banners, Skywriting, Other Product Types
2) By Application: Economy Class, Business Class
3) By End User: Private Use, Commercial Use
North America was the largest region in the aerial advertising market in 2023. The regions covered in the aerial advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rapid growth of digital media is expected to propel the growth of the aerial advertising market going forward. Digital media refers to a broad range of platforms, electronic gadgets, and websites. Digital media enables air advertising companies to interact with their audience, raise brand awareness, change consumer behavior, gather feedback, enhance current goods and services, and boost sales through digital media. For instance, according to a report published by Hootsuite Inc., a Canada-based social media management company, in 2022, the number of people using social media increased by 190 million over 2021 and reached 4.74 billion by the beginning of October 2022. Additionally, social media users represent 59.3% of the world’s population, a growth of 4.2 percent over the previous 12 months in the global total. Therefore, the rapid growth of digital media is driving the growth of the aerial advertising market.
Key Industry Players
Major companies operating in the aerial advertising market report are SkyVenture New Hampshire, Sky Advertising, Paramount Air Service Inc., Skywords Aerial Advertising & Skywriting, Van Wagner Aerial Media LLC, Traffic Displays LLC, Aerial Promotions Inc, Aerial Skyvertising Inc, Skyvertising Ltd, My SkyWriter, Ocean Aerial Ads Inc., NJ Air Ads, High Exposure Aerial Advertising, Beach Banners, Arnold Aerial Advertising Inc., AirSign Aerial Advertising, Airads Worldwide Aerial Advertising, Air America Aerial Ads LLC, Aerial Promotions.ca, Aerial Messages, Aerial Banners Inc., FlySkyAds, Ad-Air, Aerial Advertising Services, FlySigns Aerial Advertising, SignalHire
The aerial advertising market report table of contents includes:
1. Executive Summary
2. Aerial Advertising Market Characteristics
3. Aerial Advertising Market Trends And Strategies
4. Aerial Advertising Market – Macro Economic Scenario
5. Global Aerial Advertising Market Size and Growth
……………….
32. Global Aerial Advertising Market Competitive Benchmarking
33. Global Aerial Advertising Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Aerial Advertising Market
35. Aerial Advertising Market Future Outlook and Potential Analysis
36. Appendix
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