Overview and Scope
Frozen pizza refers to a half-baked pizza made with yeasted flatbread flour and frozen for later use. It is a convenient and readily available option for consumers who want a quick and easy meal at home. This entails preheating an oven to a given temperature and baking the pizza for a specified time.
Sizing and Forecast
The frozen pizza market size has grown strongly in recent years. It will grow from $19.84 billion in 2023 to $20.87 billion in 2024 at a compound annual growth rate (CAGR) of 5.2%. The growth in the historic period can be attributed to convenience and time-saving, changing consumer lifestyles, expansion of retail channels, variety and innovation, economic factors.
The frozen pizza market size is expected to see steady growth in the next few years. It will grow to $24.9 billion in 2028 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to health and wellness focus, e-commerce growth, sustainability concerns, global market expansion, customization and personalization. Major trends in the forecast period include plant-based and gluten-free options, artisanal and specialty pizzas, clean label products, innovative flavors and toppings, smart packaging solutions.
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Segmentation & Regional Insights
The frozen pizza market covered in this report is segmented –
1) By Product: Regular Frozen Pizza, Premium Frozen Pizza, Gourmet Frozen Pizza
2) By Crust Type: Pan, Thin Crust, Stuffed Crust, Other Crust Types
3) By Topping: Cheese, Meat, Fruits And Vegetables, Other Toppings
4) By Distribution Channels: Hypermarkets, Supermarkets, Convenience Stores, Specialty Stores, Non-Store Based
5) By End-Use: Young Generation Consumers, Old Generation Consumers, Working Class Population
North America was the largest region in the frozen pizza market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the frozen pizza market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rising popularity of online shopping is expected to propel the growth of the frozen pizza market in the coming future. Online shopping refers to the process of purchasing goods or services over the Internet from an online retailer or e-commerce platform. Online shopping allows consumers to purchase frozen pizza from the comfort of their homes and have it delivered directly to their doorstep. It provides access to a wider variety of frozen pizza brands and flavors than what may be available in a local grocery store. For instance, in April 2023, according to Tidio Sp. z o.o., a US-based software company, the number of digital shoppers had increased from 268.2 million in 2022 to 274.7 million in the US. And global digital buyers increased from 2.14 billion in 2021 to 2.30 billion in 2022, and 4.4% of online shopping increased between 2020 and 2021. Therefore, the rising popularity of online shopping is driving the frozen pizza market.
Key Industry Players
Major companies operating in the frozen pizza market report are Nestle S.A., Tyson Foods Inc., Kraft Foods Group, General Mills Inc., Conagra Brands Inc., BRF S.A., Ajinomoto Co Inc., Bimbo Bakeries USA, ITC Limited, Maple Leaf Foods Inc., Pinnacle Foods Inc., Calbee Inc., California Pizza Kitchen Inc., Bellisio Foods Inc., Beyond Meat Inc., Amys Kitchen Inc., Schwans Consumer Brands Inc., Daiya Foods Inc., Atkins Nutritionals Inc., Newmans Own, Die Dr Oetker GmbH, Hansen Foods LLC., Anhui Lejinji Food Co. Ltd., Miltons Craft Bakers, One Planet Pizza, Freiberger Lebensmittel GmbH, Jacks Pizza, Tombstone Pizza, Turtle Island Foods, McCain Foods Ltd.
The frozen pizza market report table of contents includes:
1. Executive Summary
2. Frozen Pizza Market Characteristics
3. Frozen Pizza Market Trends And Strategies
4. Frozen Pizza Market – Macro Economic Scenario
5. Global Frozen Pizza Market Size and Growth
…
32. Global Frozen Pizza Market Competitive Benchmarking
33. Global Frozen Pizza Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Frozen Pizza Market
35. Frozen Pizza Market Future Outlook and Potential Analysis
36. Appendix
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