The affiliate tracking software from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Affiliate Tracking Software Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The affiliate tracking software market size has grown rapidly in recent years. It will grow from $3.48 billion in 2023 to $3.86 billion in 2024 at a compound annual growth rate (CAGR) of 11.0%. The growth in the historic period can be attributed to the pandemic accelerated digital transformation and e-commerce growth, boosting the demand for affiliate tracking solutions, understanding the customer journey became crucial, increased focus on partnership marketing strategies, and the need to track user behavior across multiple devices.
The affiliate tracking software market size is expected to see rapid growth in the next few years. It will grow to $5.89 billion in 2028 at a compound annual growth rate (CAGR) of 11.1%. The growth in the forecast period can be attributed to increasing reliance on data, small and medium enterprises increasingly leveraging affiliate marketing to expand their reach, the rise of influencer marketing requires advanced tracking capabilities, economic factors and growth in the number and diversity of affiliate networks. Major trends in the forecast period include the adoption of advanced analytics, adoption of dynamic commission models, AI-enhanced fraud prevention, and IoT integration and advanced attribution models.
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Scope Of Affiliate Tracking Software Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Affiliate Tracking Software Market Overview
Market Drivers –
The rapid growth of e-commerce is expected to propel the growth of the affiliate tracking software market going forward. E-commerce is the process of purchasing and selling products or services via the internet. It includes online shopping, digital marketplaces, and transactions between businesses. E-commerce is surging due to increased internet and mobile device penetration, convenience and time-saving benefits, advancements in technology, the impact of the COVID-19 pandemic, and the rise of globalization and cross-border trade. Affiliate tracking software helps e-commerce businesses track affiliate-driven traffic and sales, manage affiliate relationships, and optimize their marketing efforts for better performance. For instance, in May 2024, according to the United States Census Bureau, a US-based government agency, U.S. retail e-commerce sales for the first quarter of 2024, after adjusting for seasonal variation, reached $289.2 billion, marking a 2.1 percent (±0.7%) increase compared to the fourth quarter of 2023. Therefore, the rapid growth of e-commerce is driving the growth of the affiliate tracking software market.
Market Trends –
Major companies operating in the affiliate tracking software market are developing innovative features and fixes to the existing software to enhance functionality, streamline the user experience, and meet the evolving needs of users. The improvements help affiliate tracking software by increasing accuracy in tracking and reporting, enhancing user interfaces for better usability, providing more robust analytics and insights, integrating with a wider range of platforms and tools, and offering greater customization options to meet specific business needs, ultimately driving more efficient and effective affiliate marketing campaigns. For instance, in July 2023, Quality Unit, a Slovakia-based software development company, added a few improvements and fixes to Post Affiliate Pro, the affiliate management software. The new private campaign status filter in Post Affiliate Pro allows users to efficiently navigate through their private campaigns by filtering affiliates based on status, ensuring a clearer and more organized view of all ongoing campaigns.
The affiliate tracking software market covered in this report is segmented –
1) By Type: On-Premise, Cloud-Based
2) By Application: Small And Medium Enterprises, Large Enterprises
3) By End-User: Retailers, Advertisers, Publishers
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Regional Insights –
North America was the largest region in the affiliate tracking software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the affiliate tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the affiliate tracking software market are Tipalti Inc., Impact Tech Inc., Commission Junction LLC, Partnerize, Rakuten Marketing, PartnerStack, Affise, OSI Affiliate Software, Voluum, ShareASale, Skimlinks, Refersion, LeadDyno, Tapfiliate, Post Affiliate Pro, Target Circle , QualityUnit , Everflow, FirstPromoter, Trackier, JROX Technologies, TrackingDesk , Scaleo, HitPath, AffTrack, Clickinc.com.
Table of Contents
1. Executive Summary
2. Affiliate Tracking Software Market Characteristics
3. Affiliate Tracking Software Market Trends And Strategies
4. Affiliate Tracking Software Market – Macro Economic Scenario
5. Global Affiliate Tracking Software Market Size and Growth
….
32. Global Affiliate Tracking Software Market Competitive Benchmarking
33. Global Affiliate Tracking Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Affiliate Tracking Software Market
35. Affiliate Tracking Software Market Future Outlook and Potential Analysis
36. Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Affiliate Tracking Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Affiliate Tracking Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Affiliate Tracking Software Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
….
Table 74: Tipalti Inc. Financial Performance
Table 75: Impact Tech Inc. Financial Performance
Table 76: Commission Junction LLC Financial Performance
Table 77: Partnerize Financial Performance
Table 78: Rakuten Marketing Financial Performance
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