Market Size –
The email management software market size has grown rapidly in recent years. It will grow from $4.14 billion in 2023 to $4.59 billion in 2024 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to the increasing requirement for email security, the rise of cloud-based solutions, the growing demand for automation, private cloud adoption, and decreasing software costs.
The email management software market size is expected to see rapid growth in the next few years. It will grow to $6.97 billion in 2028 at a compound annual growth rate (CAGR) of 11.0%. The growth in the forecast period can be attributed to the growing demand for compliance, increasing use of smartphones and tablets, the rise of machine learning and data analytics, the competitive market environment, and the need for efficient customer service. Major trends in the forecast period include increased adoption of artificial intelligence, growing use of email management for customer service, the rise of cloud-based solutions, and increased focus on data security and integration with CRM tools.
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Scope Of Email Management Software Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Email Management Software Market Overview
Market Drivers –
The growing adoption of cloud computing is expected to propel the growth of the email management software market going forward. Cloud computing refers to the delivery of computing services, including storage, processing power, and applications, over the Internet, offering on-demand access to resources without the need for local infrastructure. Cloud adoption is rising due to its unparalleled ability to enhance operational efficiency, scalability, and cost-effectiveness in a rapidly evolving digital landscape. Email management software enables organizations to efficiently organize, filter, and secure email communications, leveraging the scalability and accessibility of cloud-based infrastructure. For instance, in April 2023, according to survey data of 750 IT professionals and executive leaders published by Flexera, a US-based computer software company, 87% of organizations adopted a multi-cloud, of which 72% adopted a hybrid cloud, 13% adopted a multiple public cloud, and 2% adopted a multiple private cloud in 2022. Furthermore, the cloud spending by small and medium-sized businesses (SMBs) reflects a massive uptake, with 52% spending more than $1.2 million in 2022, up from 38% reported in 2021. Therefore, the growing adoption of cloud computing is driving the growth of the email management software market.
Market Trends –
Major companies operating in the email management software market are focusing on developing advanced technology tools, such as generative pre-trained transformer (GPT)-powered artificial intelligence software, to gain a competitive advantage. GPT-powered artificial intelligence software refers to the integration of advanced language processing capabilities to enhance email management functionalities. For instance, in May 2023, Karbon, a US-based practice management software for accounting firms, launched Karbon AI, a new artificial intelligence tool powered by GPT technology.  Karbon AI prioritizes enhancing accountants’ email efficiency and improving client experiences. Its functionalities encompass summarizing lengthy email exchanges and internal dialogues, modifying email tones, evaluating inbox email priorities, and generating email drafts prompted by and within workflow tasks. The tool maintains data privacy and security by being powered by the Microsoft Azure OpenAI Service.
The email management software market covered in this report is segmented –
1) By Type: Cloud-Based, On-Premises, Other Types
2) By Platform: Windows, Macintosh Operating System, Linux
3) By Organization Size: Large Enterprises, Small And Medium-sized Enterprises (SMEs)
4) By Industry Vertical: Banking, Financial Services And Insurance (BFSI), Healthcare, Information Technology (IT) And Telecommunication, Government, Retail, Education, Travel And Hospitality, Other Industrial Verticals
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Regional Insights –
North America was the largest region in the email management software market in 2023. The regions covered in the email management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the email management software market are Amazon.com Inc., Google LLC, Microsoft Corporation, IBM Corporation, Cisco Systems Inc., Oracle Corporation, Salesforce.com Inc., GoDaddy Inc., Twilio Inc., Rackspace Technology Inc., NortonLifeLock Inc., HubSpot Inc., Proofpoint Inc., Zoho Corporation Pvt. Ltd., Mimecast Services Limited, Barracuda Networks Inc., The Rocket Science Group LLC, McAfee LLC, Endurance International Group Holdings Inc., Intermedia.net Inc., Sendinblue SAS, Zimbra, Mailgun Technologies Inc., AWeber Communications Inc., IceWarp Ltd., Proton Technologies AG, FastMail Pty Ltd.
Table of Contents
1. Executive Summary
2. Email Management Software Market Characteristics
3. Email Management Software Market Trends And Strategies
4. Email Management Software Market – Macro Economic Scenario
5. Global Email Management Software Market Size and Growth
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31. Email Management Software Market Other Major And Innovative Companies
32. Global Email Management Software Market Competitive Benchmarking
33. Global Email Management Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Email Management Software Market
35. Email Management Software Market Future Outlook and Potential Analysis
36.Appendix
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