Overview and Scope
Mobile CRM software refers to an application that is designed to be operated, executed, and accessed through mobile platforms. Mobile CRM, or mobile customer relationship management, allows field workers and remote employees to access customer information and accounts from any location using mobile devices such as tablets and smartphones. It is used to provide increased productivity, performance, and quality for management.
Sizing and Forecast
The mobile CRM software market size has grown rapidly in recent years. It will grow from $25.87 billion in 2023 to $29.07 billion in 2024 at a compound annual growth rate (CAGR) of 12.4%. The growth in the historic period can be attributed to rise in mobile workforce, customer-centric business strategies, demand for enhanced productivity, need for real-time data insights, increased adoption of bring your own device (BYOD).
The mobile CRM software market size is expected to see rapid growth in the next few years. It will grow to $48.72 billion in 2028 at a compound annual growth rate (CAGR) of 13.8%. The growth in the forecast period can be attributed to emphasis on customer engagement, focus on data security and privacy, enhanced user experience design. Major trends in the forecast period include expansion of voice-activated features, enhanced customer engagement through mobile channels, geo-location and geo-fencing capabilities, collaboration and social integration, customization and scalability for diverse platforms.
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Segmentation & Regional Insights
The mobile CRM software market covered in this report is segmented –
1) By Type: Cloud Based, On-Premise
2) By Enterprise: Small Enterprise, Medium Enterprise, Large Enterprise
3) By Vertical: BFSI, Telecom, Healthcare, Retail, Automotive, Other Verticals
North America was the largest region in the mobile CRM software market in 2023. The regions covered in the mobile crm software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rise in adoption for mobile CRM in the retail, banking, and finance industry across the globe is expected to propel the growth of the mobile CRM software market going forward. Mobile CRM allows customers’ data to be tracked across the bank, including in-service and loan origination departments. It can also help banks give clients a digital banking experience. For instance, in October 2022, according to ThriveMyWay, a Bulgaria-based blogging firm, 92% of companies claimed CRM was crucial to helping them reach their revenue targets. Further, according to the SuperOffice, a cloud-based CRM platform, mobile CRM is currently considered a mainstream approach for tapping into a company’s client base, according to 61% of organizations, and 65% of sales representatives who used it were able to meet their targets. Thus, the rising adoption of mobile CRM by the retail, banking, and finance industries drives the mobile CRM software market growth.
Key Industry Players
Major companies operating in the mobile CRM software market report are Microsoft Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., AMDOCS Holdings Inc., HubSpot Inc., Pegasystems Inc., Thryv Holdings Inc., Sybase Inc., Software AG, Zoho Corporation, Freshsales Inc., Zendesk Inc., Base CRM, Pipedrive AS, Creatio Inc., SugarCRM Inc., ResConet Inc., Kony Inc., Nimble Inc., Insightly Corporation, Agile CRM, Pipeliner CRM, Bitrix24 Inc., HarmonyPSA Inc., Infor CloudSuite CRM, Less Annoying CRM Inc., Repsly Inc., Spiro Software, Streak Inc.
The mobile crm software market report table of contents includes:
1. Executive Summary
2. Mobile CRM Software Market Characteristics
3. Mobile CRM Software Market Trends And Strategies
4. Mobile CRM Software Market – Macro Economic Scenario
5. Global Mobile CRM Software Market Size and Growth
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32. Global Mobile CRM Software Market Competitive Benchmarking
33. Global Mobile CRM Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Mobile CRM Software Market
35. Mobile CRM Software Market Future Outlook and Potential Analysis
36. Appendix
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