Overview and Scope
Yoga mat is a fabricated mat that is usually 3.175 mm thick and is used to accommodate a person’s body to provide ultimate comfort, ease, balance, and support while practicing yoga, as well as to prevent hands and feet from slipping during practice. These mats are specially fabricated mats used to accommodate the body of a person while practicing yoga to prevent hands and feet from slipping during practicing yoga.
Sizing and Forecast
The yoga mat market size has grown strongly in recent years. It will grow from $12.4 billion in 2023 to $13.33 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to increasing health awareness, rising yoga popularity, changing lifestyle trends, social media influence, increased disposable income.
The yoga mat market size is expected to see strong growth in the next few years. It will grow to $18.23 billion in 2028 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to continued health and wellness trends, expansion of yoga and fitness industry, innovations in material and design, e-commerce growth, promotional activities and partnerships. Major trends in the forecast period include popularity of biodegradable and recyclable mats, customization options for personalized experiences, emphasis on anti-microbial and hygienic properties, incorporation of natural and organic components, alignment with wellness and mindfulness trends.
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Segmentation & Regional Insights
The yoga mat market covered in this report is segmented –
1) By Material: Natural Rubber, Polyvinyl Chloride, Polyurethane, Thermoplastic Elastomer, Other Materials
2) By Distribution Channel: E- Commerce, Supermarket and Hypermarket, Specialty Store
3) By End User: Yoga & Fitness clubs, Household, Other End-Users
Asia-Pacific was the largest region in the yoga mat market in 2023. The regions covered in the yoga mat market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing popularity of yoga is expected to drive the growth of the yoga mat market in the forecast period. The surge in the practice of yoga across the globe is generating higher demand for specialized equipment and accessories such as yoga mats. For instance, in September 2023, according to the Yoga Earth, a US-based studio company, 61% of people who practice yoga desired an increase in flexibility, while 56% sought yoga for stress relief, and over 30% began practicing yoga to ease symptoms of depression. Therefore, the rise in the popularity of yoga is boosting the demand for the yoga mat market.
Key Industry Players
Major companies operating in the yoga mat market report are Cargill Incorporated, Adidas AG, Ingredion Incorporated, Lululemon Athletica Inc., Microcell Composite Company, Zhejiang Huakang Pharmaceutical Co Ltd., Alo Yoga Inc., prAna Living LLC, Ningbo Mylon Rubber & Plastic Co Ltd., Gaiam Brands LLC, Manduka LLC, Suga International Holdings Limited, Fabrication Enterprises Inc., Khataland LLC, Body-Solid Inc., Liforme Ltd, Hugger Mugger Yoga Products, Yoga Direct LLC, Roquette Frères, Barefoot Yoga Co, Winboss International Co Ltd., Elysian Enterprise Co Ltd., Ecofit Networks Inc., Trimax Sports Inc., JadeYoga LLC, Xiamen Sanfan Sports Products Co Ltd., Accessory Arcade, Hefei Bodyup Sports Co Ltd., La Vie Boheme Yoga LLC, Ecoyoga Ltd., eupromed GmbH
The yoga mat market report table of contents includes:
1. Executive Summary
2. Yoga Mat Market Characteristics
3. Yoga Mat Market Trends And Strategies
4. Yoga Mat Market – Macro Economic Scenario
5. Global Yoga Mat Market Size and Growth
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32. Global Yoga Mat Market Competitive Benchmarking
33. Global Yoga Mat Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Yoga Mat Market
35. Yoga Mat Market Future Outlook and Potential Analysis
36. Appendix
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