Market Size –
The women’s health app market size has grown exponentially in recent years. It will grow from $3.80 billion in 2023 to $4.68 billion in 2024 at a compound annual growth rate (CAGR) of 23.1%. The growth in the historic period can be attributed to increased awareness, rise in penetration of the internet, change in lifestyles, rise in healthcare costs, and government initiatives.
The women’s health app market size is expected to see exponential growth in the next few years. It will grow to $10.84 billion in 2028 at a compound annual growth rate (CAGR) of 23.4%. The growth in the forecast period can be attributed to personalization and customization, integration with wearable devices, telemedicine and remote monitoring, focus on mental health, and healthcare access and equity. Major trends in the forecast period include fertility tracking and pregnancy support, menopause management, community and social support, data privacy and security, and evidence-based content and services.
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Scope Of Women’s Health App Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Women’s Health App Market Overview
Market Drivers –
The growing adoption of smartphones is expected to propel the growth of the women’s health app market going forward. A smartphone is a mobile phone that combines the functionality of a computer with that of a cellular phone. The several factors driving the growth of smartphone penetration include continuous advancements in smartphone technology, decreasing costs of smartphones, the proliferation of digital services, and increasing urbanization and globalization trends. Smartphones enable women to access health-related information, track their health metrics, and use health apps anytime and anywhere. Moreover, smartphones provide access to a variety of educational resources, articles, videos, podcasts, webinars, and online communities related to women’s health topics. For instance, in March 2024, according to ConsumerAffairs, a US-based consumer news and advocacy organization, American ownership of smartphones increased to 92% in 2023 from 86% in 2022. Additionally, it was estimated that in 2024, American adults will, on average, spend more than 4.5 hours on their mobile devices each day. Therefore, the growing adoption of smartphones is driving the growth of the women’s health app market.
Market Trends –
Major companies operating in the women’s health app market are developing innovative products, such as smart rings, to better serve customers with advanced features. A smart ring is a compact, wearable electronic device that combines mobile technology with features for convenient on-the-go use. These rings can monitor physical activity levels, steps taken, calories burned, and sleep patterns, helping women stay active and maintain a healthy lifestyle. For instance, in January 2024, Movano Health, a US-based healthcare solutions provider, launched the ‘Evie’ smart ring, the first smart ring designed specifically for women’s health. The Evie Ring provides medical-grade health data that is translated into personalized insights and delivered through a mobile application. The Evie Ring aims to redefine women’s health tracking by providing a women-focused experience with a unique design, female-specific data interpretation, and AI-based trend analysis.
The women’s health app market covered in this report is segmented –
1) By Type: Menstrual Health, Pregnancy Monitoring, Fertility Monitoring, Breastfeeding Management, Gynecological Health, Other Types
2) By Modality: Smartphone, Tablet, Other Modalities
3) By Age: Adolescent, Adult, Geriatric
4) By Application: General Healthcare And Fitness, Reproductive Health, Lifestyle Management, Disease Management, Other Applications
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Regional Insights –
North America was the largest region in the women’s health app market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women’s health app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the women’s health app market are Apple Inc., Fitbit Inc., Babylon Health, Emme Inc., DotDash, Gladstone International Ltd., Flo Health Inc., Withings Health Solutions, Nurx Inc., Peanut App Ltd., Natural Cycles Nordic AB, Wildflower Health, HelloBaby Inc., Rosy Wellness Inc., Clue Inc., Evvy Inc., Kindara Inc., Ava AG, Femtech Collective Inc., FertilityIQ, Kegg Inc., Tia Health, Glow Inc., Keela Health Inc., Maya Health Inc.
Table of Contents
1. Executive Summary
2. Women’s Health App Market Report Structure
3. Women’s Health App Market Trends And Strategies
4. Women’s Health App Market – Macro Economic Scenario
5. Women’s Health App Market Size And Growth
…..
27. Women’s Health App Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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