The Asia Pacific Baby Wipes Market was valued at USD 1.57 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 2.50% from 2024 to 2030.
Asia Pacific Baby Wipes Market Overview:
Baby wipes are primarily used for cleansing infants’ skin. When purchasing these products, parents are particularly concerned about the ingredients to avoid potential skin issues for their babies.
The market is segmented based on product type, packaging, distribution channel, and geography. The key product types include Wet and Dry baby wipes. In terms of packaging, the market includes Pouches/Boxes and Tubes/Tins. Distribution channels encompass Hypermarkets and Supermarkets, Pharmacies, Online Stores, and other outlets. The market analysis covers major Asia Pacific countries, including India, China, Japan, Australia, and other regions within the Asia Pacific.
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Asia Pacific Baby Wipes Market Dynamics:
Increasing Prevalence of Skin Conditions: Baby wipes play a crucial role in maintaining infant skin health by removing dirt, dust, and providing hydration. With rising incidences of skin conditions such as acne, diaper rash, allergies, and eczema among newborns, the demand for effective baby wipes is increasing. In China, for example, about 12.9% of infants experience diaper rash, which drives the need for disinfectant wipes.
Growing Newborn Population: The expanding newborn population is a significant factor driving the baby wipes market. The increasing expenditure by parents on personal care products, combined with the rise in working mothers, contributes to the growing demand for baby wipes. In India alone, approximately 119,707 thousand babies were born in 2021, reflecting a strong market potential.
Availability of Vegan Raw Materials: The market is benefitting from the availability of vegan raw materials, which supports the production of sustainable baby wipes. This trend is expected to foster market growth as manufacturers adopt these eco-friendly ingredients.
Challenges from Counterfeit Products: The market faces challenges from counterfeit baby wipes containing harmful chemicals like parabens, sulfates, and phthalates. Additionally, alternatives such as paper towels or toilet paper for baby care can impact wipe sales. The higher cost of premium baby care products may also affect demand among lower-income populations.
Asia Pacific Baby Wipes Market Segment Analysis:
By Product Type: The Wet Wipes segment is anticipated to hold a significant share due to their high consumption volume and shorter shelf life. Wet wipes are popular for their effectiveness in cleaning and disinfecting. The growing demand for disinfecting wipes to combat infections is also fueling this segment’s growth.
On the other hand, Dry Wipes, known for their high absorption rate and convenience, are gaining traction. These wipes are disposed of after use and are becoming increasingly popular.
By Packaging: The Pouch/Box segment is expected to dominate due to its portability and ease of use. The convenience of refilling and the demand for disposable travel wipes drive this segment’s growth.
The Tube/Tin segment is also set to experience notable growth, driven by the ability to dispense wipes without direct contact, thus maintaining hygiene. This segment is bolstered by increasing use in commercial settings like schools and hospitals.
By Distribution Channel: Hypermarkets and Supermarkets remain dominant due to their extensive range of sanitary products, including baby wipes, and attractive promotions. This channel continues to generate significant revenue due to the wide availability of various product types and sizes.
The Online segment is projected to grow rapidly, driven by the increasing use of e-commerce platforms such as Amazon, FirstCry, and Babyshop, which offer a wide range of baby wipes and convenient shopping experiences.
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Market Key Players:
Johnson & Johnson (New Jersey, U.S.)
Babisil Products Ltd.( Burnley, England)
The Himalaya Drug Company (Bengaluru, India)
Farlin Corporation (Taiwan)
Pigeon Corporation (Tokyo, Japan)
Hengan International Group Company Limited (Quanzhou, China)
Unicharm Corporation (Tokyo, Japan)
Procter & Gamble Co. (Ohio, U.S.)
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Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2023)
- Past Pricing and price curve by region (2018 to 2023)
- Market Size, Share, Size & Forecast by Different Segment | 2024-2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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