Middle East & Africa Toothpaste Market Overview:
Oral hygiene has become increasingly significant worldwide as maintaining healthy teeth is crucial for proper food consumption and overall health. As people aim to prevent common dental issues such as tooth loss and cavities, the demand for various oral care products, including toothbrushes, toothpaste, and mouthwash, is rising.
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Middle East & Africa Toothpaste Market Dynamics:
Increasing Oral Health Issues: In the Middle East & Africa, changing living conditions have led to a rise in oral diseases, particularly gum diseases in African countries. Oral health has become a public health priority, with the World Health Organization reporting that over 380 million people in Africa were affected by oral diseases in 2018. This growing prevalence of oral health issues is driving the demand for oral care products, including toothpaste. Additionally, the rising interest in natural toothpaste options presents new growth opportunities for the market.
Urbanization and Growing Preference for Organic Products: Urbanization, enhanced purchasing power, and increased promotion of natural products are fueling the popularity of organic personal care items, including oral care products, in countries like Saudi Arabia, the UAE, and South Africa. The COVID-19 pandemic has further accelerated the shift toward eco-friendly and organic products. As a result, manufacturers are introducing innovative products, such as bamboo toothbrushes and vegan toothpaste, to cater to consumer preferences and boost brand loyalty.
Middle East & Africa Toothpaste Market Segment Analysis:
By Type: In 2023, the Whitening toothpaste segment held the largest market share. Whitening products are popular due to their ability to enhance appearance and boost self-confidence by removing stains. The Herbal, Sensitive, and Other types of toothpaste are gaining traction for their specialized dental care benefits.
By End-User: The Adult segment dominated the market in 2023. Adults, who often consume products that can harm their dental health, drive higher demand for toothpaste. Factors such as tobacco and alcohol use contribute to poor oral health, further increasing the need for effective toothpaste.
By Distribution Channel: Supermarkets held the largest market share in 2023, thanks to their extensive range of brands and competitive pricing. Consumers prefer supermarkets for their convenience and the ability to purchase toothpaste along with other household items. The Online segment is also expanding rapidly, driven by the growing popularity of e-commerce platforms.
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Regional Insights:
In the United Arab Emirates, water from underground aquifers and mountain rivers is heavily utilized for irrigation due to the rising population, residential water needs, and increasing temperatures. Additionally, the UAE’s efforts to diversify its economy and boost industrial production have further driven water demand, emphasizing the need for advanced membrane technologies in the region.
Market Key Players:
Meswak
Cosmo
Colgate-Palmotive
Procter & Gamble
Unilever
GlaxoSmithKline PLC
Henkel Ag & Company KgaA
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Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2023)
- Past Pricing and price curve by region (2018 to 2023)
- Market Size, Share, Size & Forecast by Different Segment | 2024-2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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