Tissue paper Market Key Growth Factors & Challenges, Segmentation & Regional Outlook 2030

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Tissue Paper Market Overview

The global Tissue Paper market is projected to grow from USD 91.65 billion in 2023 to USD 139.63 billion by 2030, registering a CAGR of 6.2% during the forecast period. Tissue paper, made from hardwood and softwood tree pulp, water, and chemicals, serves essential roles in sanitation and hygiene. The production process involves pulping, retting, and pressing, with variations added to enhance the strength, softness, and absorbency of the final product. Common uses of tissue paper include toilet paper, napkins, paper towels, face tissues, and specialty tissues for wrapping.

These products are widely valued for their biodegradability, recyclability, and ease of use. They are more cost-effective than textiles and plastics, making them highly accessible for both domestic and commercial use. With increasing hygiene awareness and demand for convenience, the tissue paper market has experienced a surge in growth, particularly as hygiene-conscious consumers prioritize sanitation products.

Tissue Paper Market Dynamics

Key Growth Drivers

  1. Expansion of Tourism and Hospitality: The hospitality and tourism sectors’ rapid growth has spurred increased demand for tissue paper, particularly in hotels and public facilities where hygiene standards are crucial. Specialty tissues such as glazed, premium, printed, and decorative types are also seeing growth in demand.
  2. Rising Disposable Income and Health Consciousness: As consumers become more health-conscious and disposable income levels increase, particularly in developed regions, the demand for tissue paper products has surged. Tissue papers are now considered a daily necessity, with face tissues gaining popularity for their use in makeup removal and personal care.
  3. Government Initiatives: Various government initiatives promoting public health and hygiene contribute to the growing tissue paper market. Tissues are increasingly seen as indispensable products that support improved living standards and hygiene practices.

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Market Constraints

  1. High Raw Material Costs: The tissue paper market is impacted by rising raw material prices, particularly pulp, which limits profit margins and can constrain market growth. Additionally, concerns over deforestation and environmental degradation have led to increasing pressure on manufacturers to adopt sustainable practices.
  2. Supply Chain Disruptions: The onset of the COVID-19 pandemic led to significant disruptions in the tissue paper supply chain, affecting production and distribution. Panic buying of hygiene products such as toilet paper created temporary shortages, highlighting vulnerabilities in the global supply network.

Opportunities and Trends

  1. Emergence of Specialty Tissues: Specialty tissue products, including printed and decorative tissues, are becoming increasingly popular in both domestic and commercial settings. The growing demand for luxury and ornamental tissues is a key trend shaping the market.
  2. Sustainability and Biodegradability: As environmental concerns rise, the tissue paper industry is seeing a shift towards biodegradable and eco-friendly alternatives. Consumers are increasingly opting for products that align with sustainability goals, further driving market growth.

Impact of COVID-19

The COVID-19 pandemic reshaped consumer behavior, with increased focus on hygiene and cleanliness. As a result, tissue paper products, particularly toilet paper and napkins, saw a significant spike in demand. This sudden surge in consumption, coupled with supply chain disruptions, resulted in temporary shortages during the pandemic’s initial stages. However, the long-term effect has been a heightened awareness of hygiene, which continues to boost demand for tissue and sanitary products globally.

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Tissue Paper Market Segmentation

By Product

  • Bathroom Tissue: Expected to dominate the market due to the widespread adoption of modern bathroom hygiene standards globally.
  • Paper Napkins: Commonly used in dining and hospitality sectors.
  • Paper Towels: Increasingly popular for household cleaning and drying purposes.
  • Face Tissues: Account for approximately 20% of the market, mainly driven by their growing use in makeup removal.
  • Specialty & Wrapping Tissue: Gaining popularity for gift wrapping, especially within the broader paper packaging

by Channel of Distribution

  • Hypermarket
  • Convenience stores
  • Online medium
  • Others

Competitive Landscape:

Clearwater Paper Corporation (United States)
St. Croix Tissue (United States)
Kruger Inc. (Canada)
Sofidel Group (Italy)
Svenska Cellulosa AB (Sweden)
Hengen (China)
Cascades Inc. (Canada)
CPMC Tissue SA (Chile)
Orchid paper products company (United States)
The Procter & Gamble Company (United States)
Asia Pulp and Paper (APP)
Georgia Pacific LLC (United States)
Kimberly-Clark Corporation (United States)
Essity AB. (Sweden)

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Key Offerings:

  • Past Market Size and Competitive Landscape (2018 to 2022)
  • Past Pricing and price curve by region (2018 to 2022)
  • Market Size, Share, Size & Forecast by Different Segment | 2024-2030
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
  • Market Segmentation – A detailed analysis by segment with their sub-segments and Region
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
    • Competitive landscape – Market Leaders, Market Followers, Regional player
    • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of Business by Region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations

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About Stellar Market Research:

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