Oral Care Market Overviews
Global Oral Care Market size was valued at USD 37.70 Bn in 2023 and is expected to reach USD 53.76 Bn by 2030, at a CAGR of 5.2%.
Oral health involves the care and maintenance of your teeth and gums. Regular dental hygiene, such as brushing, flossing, and using mouthwash, is crucial to avoid dental problems like cavities and gum disease. Neglecting your oral health can lead to a range of issues, including tooth decay, gingivitis, and other infections. According to WHO (World Health Organization) in 2022 oral diseases affected close to 3.5 billion people worldwide, oral cancer which includes cancer of lips and other parts of mouth is considered the 13th most common cancer worldwide. The global cases of cancers of the lip and oral cavity were 377,713 new cases and 177,757 deaths in 2020. The increased prevalence of diseases is increasing demand for oral care products, eventually boosting the oral care market.
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Oral Care Market Scope and Methodology:
Tooth decay and periodontal diseases are the most prevalent chronic health conditions worldwide, posing a significant global public health challenge. These oral health issues affect a large portion of the global population, making them a major concern for healthcare systems and policymakers around the world. Severe periodontal diseases are estimated to affect around 19% of the global adult population, representing more than 1 billion cases worldwide. Increased consumption of sugar-added foods, tobacco, and alcohol destroys the tooth over time causing tooth decay.
Oral Care Market Regional Insights
North America held the largest market share in the oral care market in 2023. United States leads with a revenue of US$10,080 million in 2024. North America has high cases of dental problems like tooth decay, gum disease, oral cancer, etc. This drives the oral care market growth in the region. Government initiatives like the Canadian Dental Care Plan are also helping improve access to dental care. North America is home to several leading oral care companies like Colgate-Palmolive, Procter & Gamble, Johnson & Johnson, etc. Their investments in product development and marketing have helped in the oral care market growth. As North America Is not price price-sensitive market like India they adopt various technologies. The introduction of new technologies like electric toothbrushes, teeth whitening products, and dental spas have also contributed to the region’s dominance in the oral care market.
Oral CareMarket Segmentation
Based on Products – The toothpaste segment held the largest share in the year 2022 in the Oral Care Market. As it is the most commonly used oral care product and is considered a necessity among people of all income groups. The market offers a diverse range of toothpaste options to cater to the varied preferences and needs of consumers. The largest toothpaste brand in the US is Colgate, with a revenue of $17.967 billion and around 139.37 million consumers, Colgate sells over 80 million units of toothpaste each year. The herbal, whitening, sensitive, and other toothpaste categories are growing in market share, due to customer demand for more specialized dental care options. Advanced toothpaste with optimal fluoride levels has been introduced to prevent caries, while new oral care products address various needs, including early periodontal disease prevention and tooth sensitivity reduction, these new products satisfy the needs of customers for more specialized products which boost the oral care market growth.
Oral Care Market Key Players
Colgate Palmolive Co.
Unilever
Procter & Gamble Co
Henkel AG & Co. KG Aa
Johnson & Johnson
GlaxoSmithKline Plc
Lion Corporation
Church & Dwight Co
Reckitt Benckiser Group Plc
Patanjali Ayurved Limited
3M
Supersmile
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Key questions answered in the Oral Care Market are:
- What is Oral Care ?
- What was the Oral Care market size in 2023?
- What is the growth rate of the Oral Care Market?
- Which are the factors expected to drive the Oral Care market growth?
- What are the different segments of the Oral Care Market?
- What growth strategies are the players considering to increase their presence in Oral Care ?
- What are the upcoming industry applications and trends for the Oral Care Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Oral Care Market?
- Who are the leading companies and what are their portfolios in Oral Care Market?
- What segments are covered in the Oral Care Market?
- Who are the key players in the Oral Care market?
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- Market Size, Share, Size & Forecast by Different Segment | 2024−2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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