Lager Market Overviews
The Lager Market size was valued at USD 368.68 Bn. in 2023 and the total Global Lager revenue is expected to grow at a CAGR of 2.70% from 2024 to 2030, reaching nearly USD 444.27 Bn. by 2030.
Lager is a type of beer that is fermented and conditioned at low temperatures. It originated in central Europe and is known for its clean, crisp taste. The SMR report provides a comprehensive analysis of key trends, market drivers, challenges, and opportunities shaping the global lager industry. Breweries are responding to health-conscious consumer demands with new offerings like non-alcoholic and low-alcohol lagers, growing market penetration and accessibility. Simultaneously, the rise in consumer interest in premium and craft lagers is enhancing market value and profitability. The shift underscores a preference for higher-quality, artisanal brews that provide evolving tastes and preferences in the competitive beer landscape.
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Lager Market Scope and Methodology:
The health and wellness trend is significantly influencing the lager market, with a growing consumer base seeking healthier beverage options. The change is informed by an increased consciousness of the effects of alcohol on personal health and preference for fitness in life. There is a growing demand for low-alcohol, non-alcoholic, and low-calorie lagers that define this trend. Breweries have come up with new brands such as Heineken 0.0 to produce low-alcohol, non-alcoholic, and low-calorie beers that are being well-received by consumers. Highlighting nature’s contents while including vitamins attracts those who desire a good-health lifestyle.
Lager Market Regional Insights
Europe has a rich brewing tradition and remains a crucial region for the lager market. The market in Europe is influenced by diverse consumer preferences, strong competition, and regulatory environments. The non-alcoholic beer experienced notable growth, with sales increasing by 9% in 2020, led prominently by Germany. The trend underscores a rising consumer preference for healthier beverage options. Also, European breweries are enhancing sustainability efforts. For instance, Carlsberg introduced the “Snap Pack” packaging, reducing plastic usage by up to 76%. These initiatives reflect a broader industry shift towards environmental responsibility and resonate with consumers increasingly prioritizing sustainability in their purchasing decisions.
LagerMarket Segmentation
By Product, Standard lager holds a substantial portion of the Lager market, appealing widely because of its affordability and familiar taste profile. The standard lager segment exerts a profound influence on the beer market, primarily targeting budget-conscious consumers seeking a straightforward and refreshing beer experience at an accessible price point. These lagers enjoy widespread availability in supermarkets, convenience stores, and bars, which contributes to their dominance in terms of volume sales. Their affordability and consistent demand provide breweries with a stable revenue stream, bolstering overall market stability even amidst fluctuating consumer preferences.
Lager Market Key Players
Diageo
Molson Coors Brewing Company
Tsingtao Brewery Company Limited
ASAHI BREWERIES, LTD.
Castel Group
Kirin Brewery Company.
AB InBev
SAB Miller
Carlsberg
Asahi Group
Beck’s Brewery
Menabrea
Bitburger Braugruppe
Budweiser Budvar Brewery
Cesu Alus
Chinese Resource Enterprise
D.G. Yuengling and Son
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Key questions answered in the Lager Market are:
- What is Lager ?
- What was the Lager market size in 2023?
- What is the growth rate of the Lager Market?
- Which are the factors expected to drive the Lager market growth?
- What are the different segments of the Lager Market?
- What growth strategies are the players considering to increase their presence in Lager ?
- What are the upcoming industry applications and trends for the Lager Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Lager Market?
- Who are the leading companies and what are their portfolios in Lager Market?
- What segments are covered in the Lager Market?
- Who are the key players in the Lager market?
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- Market Size, Share, Size & Forecast by Different Segment | 2024−2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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