The rural tourism global market report 2024from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Rural Tourism Market, 2024The rural tourism global market report 2024
Market Size – The rural tourism market size has grown strongly in recent years. It will grow from $91.09 billion in 2023 to $97.84 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to growth in agricultural tourism, rise in cultural heritage interest, increase in popularity of pilgrimage routes, growth in post-industrial tourism, and rise in environmental awareness.
The rural tourism market size is expected to see strong growth in the next few years. It will grow to $131.47 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to increasing eco-tourism, rise in digital connectivity, increasing interest in health and wellness, increasing demand for authentic experiences, and growing remote work opportunities. Major trends in the forecast period include integration of smart technology for enhanced visitor experiences, adoption of eco-friendly and sustainable tourism practices, focus on digital marketing and social media promotion, adoption of personalized and customizable travel packages, and development of niche travel experiences such as agritourism and wellness retreats.
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Scope Of Rural Tourism MarketThe Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Rural Tourism Market Overview
Market Drivers -The increasing interest in cultural heritage is expected to propel the growth of the rural tourism market in the near future. Cultural heritage encompasses the traditions, customs, monuments, artifacts, and practices passed down through generations that shape a community’s historical identity and cultural legacy. This rising interest is attributed to enhanced global connectivity, which allows individuals to explore and appreciate diverse cultures, along with a growing recognition of the need to preserve historical sites and traditions, as well as a desire for authentic travel experiences that connect travelers with local histories and communities. Cultural heritage plays a vital role in rural tourism by attracting visitors with unique historical experiences, thereby preserving local customs and bolstering rural economies. For example, in September 2023, the Department for Communities (DfC), a UK government agency, reported that nearly 59% of adults in Northern Ireland visited a historic site in 2022-23, indicating a modest increase from 2021. Therefore, the growing interest in cultural heritage is driving the rural tourism market’s growth through 2023, into 2024, and is expected to continue expanding by 2028.
Market Trends – Major companies operating in the rural tourism market are focused on leveraging innovative solutions, such as digital platforms, to boost collaboration and visibility for rural tourism. Digital platforms help rural tourism by providing greater visibility and access to remote destinations, facilitating online bookings, and promoting local experiences to a wider audience. For instance, in January 2024, the United Nations World Tourism Organization (UNWTO), a Spain-based non-profit organization, launched an innovative digital platform named TourismConnectsRural. This platform is designed to enhance collaboration among leading tourism villages worldwide. This initiative connects approximately 200 rural destinations globally, facilitating communication and knowledge exchange among these communities.
The rural tourism market covered in this report is segmented –
1) By Tourism: Agro Tourism, Farm Tourism, Wilderness And Forest Tourism, Green Tourism, Eco-Tourism
2) By Accommodation: Farm Stays, Cottage Rentals, Eco-Lodges, Homestays
3) By Age Group: Below 15 Years, 16 To 25, 26 To 35, 36 To 45, 46 To 55, Above 55
4) By Traveler: Adventure Seekers, Cultural Enthusiasts, Eco-Tourists, Family And Group Travelers, Solo Travelers
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Regional Insights – North America was the largest region in the rural tourism market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the rural tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies – Major companies in the market are Lufthansa City Center Reisebüropartner GmbH, Marriott International Inc., Booking.com B.V., Priceline.com LLC, Expedia Group Inc., Singapore Airlines Limited, Hilton Worldwide Holdings Inc., Airbnb Inc., Accor S.A., InterContinental Hotels Group, Trip.com Group Limited, TripAdvisor Inc., Condor Flugdienst GmbH, Butterfield & Robinson Inc., Wandertrails Services Private Limited, Outdooractive GmbH & Co. KG. , Thrillophilia Travel Solutions Pvt .Ltd., Kipepeo, Liberty Hill Farm , Martin Randall Travel Ltd., Heartland Travel and Tours Ltd., Cape AgriTours , Cyprus Agrotourism , Meru Agro-Tour & Consultants, Soulitude
Table of Contents 1. Executive Summary2. Rural Tourism Market Report Structure3. Rural Tourism Market Trends And Strategies4. Rural Tourism Market – Macro Economic Scenario5. Rural Tourism Market Size And Growth…..27. Rural Tourism Market Competitor Landscape And Company Profiles28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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