Asia Pacific Motorcycle Market Overview
Market Definition
The Asia Pacific Motorcycle Market encompasses various types of motorcycles segmented by type, engine capacity, and geography. The primary segments include:
- Motorcycle Types: Adventure, Cruiser, Mopeds, Sports, Standard, and Touring.
- Engine Capacity:
- Up to 150 CC
- 151-300 CC
- 301-500 CC
- 501-800 CC
- 801-1000 CC
- 1001-1600 CC
- Above 1600 CC
The geographical scope includes major countries such as India, China, Japan, Australia, and other regions within the Asia Pacific. The market size and forecasts are provided in value terms (USD Million/Billion).
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Market Dynamics
Growth Drivers
- Rising Per Capita Income:
- Increasing per capita income in the Asia Pacific region is fueling demand for personal and economic transportation. The rising number of female riders also contributes significantly to market growth, reflecting a cultural shift towards motorcycle ownership.
- In 2021, motorcycle sales reached 12.9 million, marking a significant increase of 14.5%, indicating robust demand for motorcycles as an efficient means of transportation.
- Urban Congestion:
- The growing urban population leads to heightened road congestion. Motorcycles offer higher maneuverability compared to cars, allowing riders to navigate congested areas more easily. This makes motorcycles a preferred choice for daily commuting, enhancing their demand in densely populated urban centers.
- Shift from Public Transport:
- Countries like India, China, and Indonesia account for over 76% of the Asia Pacific motorcycle market share due to their large populations and increasing expenditure on motorcycles. This shift in preference towards vehicle ownership is driven by inadequate public transportation systems and the need for personal mobility solutions.
Challenges
- Infrastructure for Electric Vehicles:
- The demand for electric motorcycles is on the rise, but inadequate charging infrastructure hampers growth. The limited availability of charging stations raises concerns regarding vehicle range, deterring potential buyers.
- Moreover, the lack of effective recycling mechanisms for batteries poses environmental challenges, impacting the market’s overall sustainability.
Segment Analysis
By Motorcycle Type
- Cruiser Motorcycles: Expected to experience the highest compound annual growth rate (CAGR) of 9.3% during the forecast period, driven by features like enhanced range and fuel tank capacity. For instance, the RE Thunderbird 350 is popular in India due to its larger tank, leading to fewer fuel stops.
By Engine Capacity
- The market is segmented across various engine capacities, with motorcycles in the 301-500 CC category projected to witness notable growth due to their balance of power and efficiency.
Recent Developments
- The market for electric scooters and motorcycles is expected to reach 6,194 thousand units by 2027, driven by rising petrol costs and environmental concerns.
- Technological advancements such as self-balancing motorcycles are emerging, enhancing the riding experience and attracting tech-savvy consumers.
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COVID-19 Impact
The COVID-19 pandemic significantly impacted the motorcycle market, initially leading to a decline in sales and production. However, as restrictions eased, there has been a resurgence in demand as consumers seek personal transportation options to avoid crowded public transport systems. The market is anticipated to grow by 1.1% in value during the 2024-2030 period as recovery continues.
Competitive Landscape
Key players in the Asia Pacific motorcycle market include:
- TVS Motor Company Ltd. (India)
- Yamaha Motors Co. (Japan)
- Suzuki Motor Corporation (Japan)
- Hero MotoCorp Ltd. (India)
- Honda Motor Co. Ltd. (Japan)
These companies are actively involved in expanding their product offerings and improving their market presence through innovative designs, competitive pricing, and enhanced customer service.
Market Outlook
- Market Size in 2023: USD 86.34 Billion
- Projected Market Size by 2030: USD 127.86 Billion
- CAGR (2024-2030): 5.77%
The Asia Pacific motorcycle market is poised for significant growth, driven by evolving consumer preferences, increasing disposable incomes, and technological advancements in motorcycle design and functionality. The report aims to provide stakeholders with a comprehensive analysis of the market trends, dynamics, and competitive landscape to facilitate informed decision-making and strategic investments.
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Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- Market Size, Share, Size & Forecast by Different Segment | 2024-2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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