Toys Market Overview
Toys Market was valued at USD 254.49 billion in 2023. The Global Toys Market size is estimated to grow at a CAGR of 21.7 % over the forecast period.
Toys Market Report Scope and Research Methodology
Toys aid in the development of children’s minds by enhancing their ability to think and make decisions. Brain training, physical activity, promotional products, and collectibles are among the several categories. Festivals are the most common way for affiliated businesses to market various types of play things to children.
Further, the Toys market is segmented by Product, Age Group, Distribution Channel, and geography. On the basis of Product, the Toys market is segmented under Dolls, Outdoor and Sports Toy, Building and Construction Set, Infant and Preschool Toy, Games and Puzzles, and Others. Based on the Age Group, the market is segmented under the channels of 0-3 Years, 3-5 Years, 5-12 Years, 12-18 Years, and 18+ Years. Based on the Distribution Channel, the market is segmented under the channels of Online and Offline. By geography, the market covers the following Regions: North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).
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Toys Market Regional Insights
The North American market dominated the market with 37 % share in 2023. North America’s increased spending on entertainment-related equipment such as toys, hobbies, and playground equipment accounts for the highest share of sales in the region. Average spending on entertainment-related gadgets in the United States hit USD 3.05 million in 2019. Also, expanding gift-giving market trends among the people are propelling the region’s industry expansion.
Toys Market Segmentation
By Product, Dolls segment dominated the market with 30% share in 2023. Companies are releasing dolls of various characters that correspond to the plots of recently released blockbuster animated films. This is likely to boost such a segment’s revenues. In the United States, for example, The Walt Disney Company released ‘Triple Force Friday,’ a collection of dolls inspired by the Star Wars film, in October 2020. Also, they are available in a variety of shapes and categories, including vintage, modern, and antique dolls, resulting in significant revenue from this area. These developments are also driving the demand of the segment.
Toys Market Key Players
Lego System A/S (Denmark)
Hasbro Inc. (U.S.)
Mattel Inc. (U.S.)
Ravensburger Holding GmbH & Co. KG(Germany)
Spin Master(Canada)
MGA Entertainment Inc. (U.S.)
PAI Partners(France)
Nintendo Co. Ltd. (Japan)
Radio Flyer (U.S.)
A.L. Lindsay & Company(Australia)
Artsana Group (Italy)
K’Nex Industries Inc. (U.S.)
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Key questions answered in the Toys Market are:
- What is Toys?
- What was the Toys market size in 2023?
- What is the growth rate of the Toys Market?
- Which are the factors expected to drive the Toys market growth?
- What are the different segments of the Toys Market?
- What growth strategies are the players considering to increase their presence in Toys?
- What are the upcoming industry applications and trends for the Toys Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Toys Market?
- What segments are covered in the Toys Market?
- Who are the leading companies and what are their portfolios in Toys Market?
- What segments are covered in the Toys Market?
- Who are the key players in the Toys market?
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- Market Size, Share, Size & Forecast by Different Segment | 2024-2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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