The cookie and website tracker scanning software global market report 2024from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Cookie And Website Tracker Scanning Software Market, 2024report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size – The cookie and website tracker scanning software market size has grown rapidly in recent years. It will grow from $1.26 billion in 2023 to $1.48 billion in 2024 at a compound annual growth rate (CAGR) of 17.0%. The growth in the historic period can be attributed to the popularity of e-commerce and remote working, the increase in the number of cyberattacks and data breaches, regulations and privacy concerns, economic growth, and the availability of free open-source software that facilitates cookie scanning.
The cookie and website tracker scanning software market size is expected to see rapid growth in the next few years. It will grow to $2.79 billion in 2028 at a compound annual growth rate (CAGR) of 17.3%. The growth in the forecast period can be attributed to rising concerns over online privacy, growing adoption of mobile devices, growing demand for cloud-based solutions, rising demand for cookie and website tracker scanning software, and increasing digital marketing activities. Major trends in the forecast period include development of more advanced scanning technologies, technological advancements, increasing launch of new facilities, collaborations, and product innovation.
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Scope Of Cookie And Website Tracker Scanning Software MarketThe Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Cookie And Website Tracker Scanning Software Market Overview
Market Drivers -The increased number of cyber-attacks and data breaches is expected to propel the growth of the cookie and website tracker scanning software market going forward. The cyber-attacks and data breaches refer to malicious attempts to disrupt, damage, or gain unauthorized access to computer systems and the unauthorized access and exposure of sensitive information. The increase in cyberattacks and data breaches is due to insider threats, ransomware propagation, state-sponsored attacks and cyber warfare, and flaws in software and systems. Cookie and website tracker scanning software is essential for managing cybersecurity risks associated with tracking technologies by detecting malicious trackers, reducing the attack surface, ensuring regulatory compliance, enabling real-time monitoring, and optimizing website performance. For instance, in April 2023, according to the Identity Theft Resource Center, a US-based non-profit organization, the number of data breach incidents reported increased by 68% in 2022, with 1,862 breaches reported compared to 1,108 breaches in 2021. Therefore, increased cyber-attacks and data breaches drive the growth of the cookie and website tracker scanning software market.
Market Trends – Major companies operating in the cookie and website tracker scanning software market are focused on developing innovative solutions, such as website tracker scanning software, to eliminate third-party cookies and ensure user safety. Website tracker scanning software, also known as website tracking or monitoring software, is a tool used to analyze and track various elements and activities on a website. For instance, in January 2024, Google LLC, a US-based technology company, launched Tracking Protection, a new technology restricting website access to third-party cookies and limiting cross-site tracking. This feature restricts website access to third-party cookies by default by limiting cross-site tracking. Its goal is to prevent third-party cookies from being used to track users across different websites to serve personalized ads. It is part of Google’s Privacy Sandbox, which aims to provide safer alternatives to third-party cookies.
The cookie and website tracker scanning software market covered in this report is segmented –
1) By Product Type: Cloud-Based, On-Premise
2) By Organization Size: Large Enterprise, Small And Medium Enterprise
3) By Application: Banking, Financial Services, And Insurance (BFSI), Retail, Government, Healthcare, Manufacturing
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Regional Insights – North America was the largest region in the cookie and website tracker scanning software market in 2023. The regions covered in the cookie and website tracker scanning software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies – Major companies operating in the cookie and website tracker scanning software market are ESPN Inc., Daily Mail and General Trust plc, Trustwave Holdings Inc, OneTrust LLC, Sourcepoint Inc., Quantcast Corporation, Piwik PRO GmbH, Clarip Inc., Crownpeak Technology Inc, TrustArc Inc., Osano Inc., Iubenda S.r.l., Trunomi Ltd., Cookiebot, Cookie Script LLC, The Media Trust Company, CookieYes, Termly Inc., Secure Privacy, Clym Ltd., Noyb, CookieHub, Consent Management Provider (CMP)
Table of Contents 1. Executive Summary2. Cookie And Website Tracker Scanning Software Market Report Structure3. Cookie And Website Tracker Scanning Software Market Trends And Strategies4. Cookie And Website Tracker Scanning Software Market – Macro Economic Scenario5. Cookie And Website Tracker Scanning Software Market Size And Growth…..27. Cookie And Website Tracker Scanning Software Market Competitor Landscape And Company Profiles28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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