The contextual advertising global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Contextual Advertising Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The contextual advertising market size has grown rapidly in recent years. It will grow from $192.32 billion in 2023 to $211.62 billion in 2024 at a compound annual growth rate (CAGR) of 10.0%. The growth in the historic period can be attributed to growth of social media platforms, increasing mobile and smartphone usage, increasing the number of social media users, rising demand for personalized and relevant advertising, and increasing digital advertising spending.
The contextual advertising market size is expected to see rapid growth in the next few years. It will grow to $313.53 billion in 2028 at a compound annual growth rate (CAGR) of 10.3%. The growth in the forecast period can be attributed to growth of programmatic advertising, expansion of omnichannel marketing, growth of video and interactive content, increasing focus on privacy, and the emergence of video and audio advertising. Major trends in the forecast period include natural language processing (NLP) technologies, augmented reality (AR) and virtual reality (VR), adoption of 5G technology, advancements in real-time contextual advertising, and advancements in data analytics.
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Scope Of Contextual Advertising Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Contextual Advertising Market Overview
Market Drivers –
The rising demand for digital advertising is expected to propel the growth of the contextual advertising market going forward. Digital advertising is using online platforms and digital channels to deliver promotional messages to target audiences. The demand for digital advertising is due to increased online activity, targeted advertising, cost-effectiveness, and social media influence. Contextual advertising enhances digital advertising to create a more seamless and practical advertising experience by ensuring that ads are pertinent to the content being viewed. For instance, in April 2024, according to the Interactive Advertising Bureau (IAB), a US-based trade organization that represents the digital media and advertising industry, in 2023, the US digital advertising industry set a new record, with internet advertising revenues reaching $225 billion, marking a 7.3% increase year-over-year (YoY) from 2022. Therefore, the rising demand for digital advertising drives the contextual advertising market.
Market Trends –
Major companies operating in the contextual advertising market are focused on incorporating artificial intelligence (AI) networks into contextual advertising to enhance the relevance and effectiveness of advertisements. Artificial intelligence integration in contextual advertising makes ads more relevant, timely, and personalized while improving user experience and campaign efficiency. For instance, in March 2024, Seedtag, a Spain-based contextual advertising company, launched a groundbreaking service called Contextual TV, explicitly designed for advertisers in the connected TV (CTV) space. This innovative solution integrates AI-driven insights, contextual data, and custom creativity to enhance the effectiveness of CTV advertising campaigns. The service utilizes AI-based network dynamics to analyze viewer behavior and preferences, enabling advertisers to create tailored content that resonates with their target audiences.
The contextual advertising market covered in this report is segmented –
1) By Type: Activity-Based Advertising, Location-Based Advertising, Other Types
2) By Deployment: Mobile Devices, Desktops, Digital Billboards
3) By Approach: Mass Contextual Advertising, Focused Contextual Advertising, Contextual Behavioral Advertising, Contextual Billboard Advertising
4) By End-User: Consumer Goods, Retail, And Restaurants, Telecommunications And Information Technology (IT), Banking Financial Services, And Insurance, Media And Entertainment, Travel, Transportation, And Automobile, Healthcare, Academia And Government
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Regional Insights –
North America was the largest region in the contextual advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the contextual advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the contextual advertising market are Amazon.com Inc., Alphabet Inc., Microsoft Corporation, Verizon Media Inc., Meta Platforms Inc., SAP SE, Adobe Inc., IAC Inc., The Trade Desk Inc., Taboola Inc., Outbrain Inc., Amobee Inc., Zeta Global Holdings Corporation, Beijing Miteno Communication Technology Co. Ltd., Marketo Inc., InMobi, Flytxt B.V., Simplify360 Inc., Infolinks Media LLC., Act-On Software Inc., Sendible Limited
Table of Contents
1. Executive Summary
2. Contextual Advertising Market Report Structure
3. Contextual Advertising Market Trends And Strategies
4. Contextual Advertising Market – Macro Economic Scenario
5. Global Contextual Advertising Market Size and Growth
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32. Global Contextual Advertising Market Competitive Benchmarking
33. Global Contextual Advertising Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Contextual Advertising Market
35. Contextual Advertising Market Future Outlook and Potential Analysis
36. Appendix
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