The corporate gifting global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Corporate Gifting Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The corporate gifting market size has grown strongly in recent years. It will grow from $765.46 billion in 2023 to $839.57 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to corporate relationship building, recognition and appreciation, branding and marketing, occasion-based gifting, competitive edge.
The corporate gifting market size is expected to see strong growth in the next few years. It will grow to $1157.01 billion in 2028 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to sustainability and ethical gifting, virtual and remote work trends, globalization impact, health and wellness focus, data analytics in gifting strategies. Major trends in the forecast period include innovations in packaging, customization and personalization, technology-driven gifting solutions, focus on eco-friendly and sustainable gifts, artisanal and locally sourced products, inclusive and diverse gift selection.
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Scope Of Corporate Gifting Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Corporate Gifting Market Overview
Market Drivers –
The increasing use of gift cards is expected to propel the growth of the corporate gifting market going forward. Gift cards refer to prepaid cards or vouchers that contain a specific monetary value, allowing the holder to purchase goods or services up to the card’s stored value from the issuing retailer or business. Gift cards provide flexibility for recipients to choose items or experiences that suit their preferences, making them suitable for corporate gifting programs. For instance, in August 2023, according to Gift Rabbit, a US-based affiliate marketing website, gift card sales increased by 22% in 2021 compared to 2020. Further, by 2025, the number of businesses offering gift cards is expected to increase by 23%. Therefore, the increasing use of gift cards will drive the growth of the corporate gifting market.
Market Trends –
Major companies operating in the corporate gifting market are developing advanced technology, such as AI-powered platforms, to enhance gift personalization and improve recipient engagement. AI-powered platforms in corporate gifting help streamline gift selection, tailor offerings to individual preferences, and optimize the overall gifting experience, resulting in stronger client relationships and increased brand loyalty. For instance, in September 2021, Alyce Inc., a US-based company that develops online corporate gifting platforms, launched the next generation of smart gifting capabilities and partnerships to enhance its corporate gifting solution. This AI-powered platform offers advanced features and collaborations that enable businesses to create more impactful and personalized gifting experiences for their clients, prospects, and partners. The platform includes features such as custom gift marketplaces, global gifting execution through Staples Promotional Products, and 1-to-many gifting on behalf of sales, providing efficiency and intelligence for strategic programs and campaigns.
The corporate gifting market covered in this report is segmented –
1) By Type: Practical Swag Gifts, Food, Personalized Clothing Item, eGift Card, Experience (Airfare or Concert Tickets), Other Types
2) By Sales Channel: Direct Channel, Distribution Channel
3) By Application: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
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Regional Insights –
North America was the largest region in the corporate gifting market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group plc, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc, Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd, NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company , Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited
Table of Contents
1. Executive Summary
2. Corporate Gifting Market Report Structure
3. Corporate Gifting Market Trends And Strategies
4. Corporate Gifting Market – Macro Economic Scenario
5. Global Corporate Gifting Market Size and Growth
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32. Global Corporate Gifting Market Competitive Benchmarking
33. Global Corporate Gifting Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Corporate Gifting Market
35. Corporate Gifting Market Future Outlook and Potential Analysis
36. Appendix
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