Introduction: Global Cold Brew Coffee Market Overview
The global cold brew coffee market is rapidly growing and is expected to reach USD 16.2 billion by 2030, growing at a robust CAGR of 23.9% during the forecast period (2024–2030). Cold brew coffee’s popularity continues to surge worldwide, driven by consumer preferences for smoother, less acidic coffee beverages and the health benefits associated with cold extraction methods. This press release highlights the key market drivers, notable developments, and the role of mergers and acquisitions in reshaping the competitive landscape of the cold brew coffee industry.
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Key Market Drivers: Health Consciousness, Sustainability, and Innovative Flavors
- Health Consciousness and Changing Consumer Preferences
As consumers become more health-conscious, the demand for cold brew coffee has skyrocketed. Compared to traditional hot coffee, cold brew coffee is known for its smoother, less acidic taste, making it a popular option for those seeking a more palatable coffee drink with fewer digestive issues. Additionally, cold brew coffee is perceived as a more natural, less processed option compared to other caffeinated drinks.
- Sustainability and Eco-Friendly Practices
With increasing awareness about the environmental impact of beverage production, sustainable practices are a key trend in the cold brew coffee industry. Many companies are embracing eco-friendly packaging, such as recyclable glass bottles and biodegradable containers. Additionally, a focus on sustainable sourcing of coffee beans from environmentally responsible farms is gaining importance among consumers who prioritize ethical consumption.
- Rising Popularity of Ready-to-Drink (RTD) Coffee Products
The demand for ready-to-drink (RTD) coffee products has been a significant driver in the cold brew coffee market. With hectic lifestyles, consumers are seeking convenient, on-the-go beverages, and cold brew coffee fits perfectly within this trend. The introduction of flavored cold brew variants and ready-to-drink cold brew options in supermarkets and convenience stores has further fueled market growth.
Regional Insights: Key Markets Driving Global Cold Brew Coffee Consumption
- North America: A Key Growth Market for Cold Brew Coffee
The United States remains the largest market for cold brew coffee, where the trend initially gained traction. The increasing number of coffee chains, cafes, and RTD cold brew products have contributed to this growth. Major coffee chains like Starbucks, Dunkin’ Donuts, and Peet’s Coffee have expanded their cold brew offerings, capitalizing on consumer interest.
- US: Cold brew coffee is increasingly viewed as a premium product. The growing demand for coffee beverages with reduced acidity has driven the success of cold brew coffee in the region. Additionally, the wide availability of cold brew in cafes and retail outlets contributes to its popularity.
- Asia-Pacific: Emerging Markets Show Significant Growth Potential
- Vietnam: Vietnam, a country famous for its traditional iced coffee culture, is experiencing a surge in demand for cold brew coffee, with local producers focusing on innovation and sustainability. The country’s coffee industry is one of the largest in the world, and cold brew coffee is quickly gaining momentum.
- Thailand: Thailand’s growing coffee culture is rapidly embracing cold brew coffee. Leading Thai coffee brands are starting to offer cold brew as an alternative to traditional iced coffee.
- South Korea: In South Korea, cold brew coffee is becoming increasingly popular, with innovative brands introducing cold brew coffee in various flavors and forms, including bottled RTD beverages.
- Japan: Japan, known for its coffee culture, is embracing the cold brew trend. Japanese cold brew coffee is often associated with high-quality beans and artisanal brewing methods, which has created a niche market for premium cold brew options.
- Europe: Rising Interest in Specialty Coffee
European countries like Germany, France, and the UK are increasingly embracing cold brew coffee, as demand for specialty coffee continues to rise. The growing popularity of cafes offering cold brew on their menus and the availability of cold brew in retail outlets is helping the product gain a foothold in European markets.
Mergers and Acquisitions: Strategic Moves by Industry Players
- Nestlé Acquires Cold Brew Coffee Brands to Expand Portfolio
In one of the significant developments in the cold brew coffee market, Nestlé acquired several premium cold brew coffee brands to expand its presence in the growing segment. The company’s acquisition of Chameleon Cold-Brew – a well-known cold brew coffee brand – aligns with its strategy of catering to the increasing consumer demand for ready-to-drink, sustainably sourced coffee beverages.
- Coca-Cola’s Investments in Cold Brew Coffee Innovation
Coca-Cola has been steadily increasing its investment in the cold brew coffee space. The company’s Costa Coffee acquisition is helping it expand its cold brew product offerings in key markets. Coca-Cola has introduced new cold brew flavors and expanded distribution channels, particularly in North America and Europe, to capitalize on the growing trend of cold brew consumption.
- Starbucks Expands Cold Brew Offerings Globally
As one of the largest coffee chains worldwide, Starbucks continues to innovate and expand its cold brew offerings. Recent developments include the launch of new cold brew coffee beverages with seasonal flavors and ingredients, helping Starbucks stay competitive in both the global and local markets. Starbucks has also introduced cold brew at scale in countries like South Korea and Japan, where iced coffee is traditionally a popular beverage.
- Local Players in Southeast Asia Innovating in Cold Brew
In Vietnam and Thailand, several local coffee companies have begun tapping into the cold brew coffee market. These companies are focusing on premium, artisanal cold brew products, with a focus on sustainable sourcing and environmentally-friendly packaging.
- Vietnam’s Trung Nguyen coffee brand has introduced cold brew variants that showcase the country’s premium coffee beans, catering to both domestic and international demand.
- Thai-based Doi Chang Coffee is also expanding its presence in the cold brew coffee market by leveraging its reputation for premium coffee and collaborating with cafes and international retailers.
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Cold Brew Coffee Market Scope:
by Product
Arabica
Robusta
Others
Robusta, Arabica, and other types of coffee have been used to divide the cold brew market. With a projected market value of USD 440.9 million by 2030, the arabica sector is anticipated to lead the worldwide cold brew coffee market. Arabica has several health advantages, including as reducing stress, improving metabolism, hydrating skin, and having antibacterial properties that keep your mouth healthy. According to estimates, these factors will accelerate the segment’s growth.
by Distribution Channel
Company-owned outlets
Convenience Stores
Online
Supermarket & Hypermarket
Others
The cold brew coffee market is divided into several divisions, including supermarkets and hypermarkets, convenience stores, company-owned outlets, and online. Distribution channels including supermarkets, hypermarkets, and convenience stores are probably going to grow quickly in the upcoming years. Companies like Dr. Pepper, RISE Brewing Co., and Starbucks are concentrating on grocery stores and other convenience stores in an effort to increase their customer base. In order to grow its company internationally, Starbucks is now concentrating on online platforms after launching cold brew products in supermarkets and convenience shops around the US in recent years.
by Category
Traditional
Decaf
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Cold Brew Coffee Market, Key Players are
1. High Brew Coffee
2. Lucky Jack
3. Califia Farms
4. Wandering Bear Coffee
5. La Colombe
6. Red Thread Good
7. Stumptown
8. Caveman
9. Villa Myriam
10. Seaworth Coffee Co
Key Players and Strategic Partnerships
- Chameleon Cold-Brew
Chameleon Cold-Brew, a key player in the cold brew market, focuses on organic and sustainable coffee production. The company has expanded its product range, introducing various ready-to-drink options that cater to both health-conscious consumers and coffee enthusiasts.
- Blue Bottle Coffee
Known for its premium coffee offerings, Blue Bottle Coffee has embraced the cold brew trend, offering high-quality, freshly brewed cold brew options in a variety of flavors. With its commitment to quality and innovation, Blue Bottle is positioning itself as a leader in the specialty cold brew coffee market.
- Peet’s Coffee
Peet’s Coffee, another prominent coffee chain, has introduced cold brew coffee into its product lineup. The brand’s emphasis on sustainability and artisanal brewing methods has positioned it as a key player in the premium cold brew coffee segment.
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Technological Innovations and Sustainability in Cold Brew Coffee Production
- Advanced Brewing Techniques
Cold brew coffee brands are increasingly using advanced brewing techniques, such as nitro-infused cold brew and concentrated brewing methods, to create smoother, more consistent products that cater to consumer demand for high-quality, flavorful beverages.
- Focus on Sustainability
Sustainability continues to be a priority for cold brew coffee companies. Many brands are moving toward zero-waste production methods, utilizing recyclable packaging and ethical sourcing of coffee beans to appeal to the growing eco-conscious consumer segment.
𝐊𝐞𝐲 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬:
Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
Market Segmentation – A detailed analysis by segment with their sub-segments and Region
Competitive Landscape – Profiles of selected key players by region from a strategic perspective
Competitive landscape – Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER’s analysis
Value chain and supply chain analysis
Legal Aspects of Business by Region
Lucrative business opportunities with SWOT analysis
Recommendations
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