The print advertising global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Print Advertising Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The print advertising distribution market size has grown steadily in recent years. It will grow from $30.43 billion in 2023 to $31.7 billion in 2024 at a compound annual growth rate (CAGR) of 4.2%. The growth in the historic period can be attributed to print dominance in marketing, established print infrastructure, circulation reach, reader engagement, advertising revenues.
The print advertising distribution market size is expected to see steady growth in the next few years. It will grow to $36.74 billion in 2028 at a compound annual growth rate (CAGR) of 3.8%. The growth in the forecast period can be attributed to integrated print-digital strategies, print-commerce integration, niche audience targeting, localized and hyper-targeted ads, collaboration with digital channels. Major trends in the forecast period include augmented reality (ar) in print ads, qr codes and interactive elements, storytelling and editorial-like content, specialized magazine inserts, local print advertising campaigns.
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Scope Of Print Advertising Market
The Business Research Company’s reports encompass a wide range of information, including:
- Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
- Drivers: Examination of the key factors propelling market growth.
- Trends: Identification of emerging trends and patterns shaping the market landscape.
- Key Segments: Breakdown of the market into its primary segments and their respective performance.
- Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
- Macro Economic Factors: Assessment of broader economic elements impacting the market.
Print Advertising Market Overview
Market Drivers –
The huge population that subscribes to newspapers and magazines drives the print advertising market. According to the American Press Institute survey, a majority of newspaper subscribers also pay for a print magazine, which is one of the most popular publication types with good scope for ads. According to the Magazine Media Factbook 2022, the total audience across print and digital grew to 222.2 million readers in 2021. People of all ages read newspapers and magazines that are the mainstay of these print advertisements. However, the majority of the subscribers who pay for newspaper subscriptions are older adults and long-time readers. They find it easy to read newspapers as it provides them the leisure to read as per their timetable and also that they use significantly fewer digital applications and spend less time on gadgets. This factor contributes to the growth of the print advertising market.
Market Trends –
Major companies operating in the print advertising market are innovating new technologies, such as QR Code Technology to increase their profitability in the market. QR code technology in print advertising is a way to enhance the user experience by providing more information and interactive content. For instance, in June 2023, TenantMagic LLC, a US-based credit reporting agency, launched QR Code Technology. The usage of QR code technology in print advertising is a standard strategy for providing the audience with additional details and fascinating marketing materials. A QR code generator online can generate QR codes that may be used to enter any type of data. QR codes are a type of digital gadget. When scanned with a smartphone, QR codes are used by many marketers as an easy-to-use digital tool while on the go.
The print advertising market covered in this report is segmented –
1) By Type: Newspaper Advertising, Magazine Advertising, Posters and Banners, Other Types
2) By Industry: Retail, Electronics and Telecommunications, Insurance and Finance, Automotive, Other Industries
3) By Provider: Large Enterprise, Small and Medium Enterprise
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Regional Insights –
North America was the largest region in the print advertising market in 2023. Western Europe was the second largest region in the print advertising market. The regions covered in the print advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Key Companies –
Major companies operating in the print advertising market include Canon Solutions America Inc., DGI USA Inc., Gannett Co. Inc., Valassis Communications Inc., R.R. Donnelley & Sons Company, Axel Springer SE, Pearson plc, Sensory Interactive Inc., Valassis Direct Mail Inc., Soft Signage Inc., News Corp, Bertelsmann Printing Group, Transcontinental Inc., Anchor Electricals Pvt. Ltd., CAYK Marketing Inc., DeSantis Breindel Inc., Digital Ink Printing Inc., Lewiston Water Power Company, Carlsbad Manufacturing Corporation, LVMH Moët Hennessy Louis Vuitton SE, Pfizer Inc., Nestlé S.A., Prestige Cruise Holdings Inc., D.A. Stauer Ltd., Colony Brands Inc., Direct to Door Marketing Inc., BBDO Worldwide Inc., Ogilvy & Mather International Holdings Inc., DDB Worldwide Communications Group Inc., Grey Group Inc., McCann Worldgroup LLC, Leo Burnett Worldwide Inc.
Table of Contents
- Executive Summary
- Print Advertising Market Report Structure
- Print Advertising Market Trends And Strategies
- Print Advertising Market – Macro Economic Scenario
- Print Advertising Market Size And Growth
…..
- Print Advertising Market Competitor Landscape And Company Profiles
- Key Mergers And Acquisitions
- Future Outlook and Potential Analysis
- Appendix
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