Bra Market was worth USD 49.58 Bn. In 2023 and total revenue is expected to grow at a rate of 7.6% CAGR from 2024 to 2030, reaching almost USD 82.79 Bn. in 2030.
Bra Market Overview
Bras, integral to women’s daily wear, are designed to support and enhance the comfort of the wearer. With a variety of materials including cotton, silk, nylon, and polyester, modern bras serve not only as functional items but also as fashionable statements. With the rise in working women, coupled with increased awareness about personal care, the demand for bras, particularly padded and sports bras, is skyrocketing. Market leaders are staying ahead by introducing new styles and leveraging online platforms for greater reach.
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Bra Market Scope and Methodology:
The study takes into account two crucial pieces of data: the descriptive and SWOT analyses. This report aims to provide extensive market statistics on the Bra topic. Both surveys and questionnaires can be used to collect data. After it has been collected, it is analysed using numerical, statistical, and mathematical methods. Data collection and compilation are necessary steps in order to track changes in the market using both qualitative and quantitative research approaches.
Key Market Dynamics: Several key trends are driving the global Bra market’s growth:
Working Women and Athletes Demand: The increasing number of women in the workforce and athletes’ emphasis on comfort and performance are boosting demand for padded, seamless, and sports bras.
Fashion and Comfort Integration: The integration of comfort with style in bras, such as multi-way, adhesive, and nursing bras, appeals to a broad consumer base, particularly among the upper-middle-class women.
Regional Insights: The Asia Pacific market, with countries like China and India, is expected to grow rapidly due to rising disposable incomes and changing fashion trends. Europe, led by the UK, Germany, and France, holds a significant share of the market due to established fashion trends and high demand for premium bras.
𝐓𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞, 𝐬𝐢𝐦𝐩𝐥𝐲 𝐜𝐥𝐢𝐜𝐤 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐛𝐞𝐥𝐨𝐰: https://www.maximizemarketresearch.com/request-sample/42268/
Mergers and Acquisitions: Key developments in the Bra market also include mergers and acquisitions from global players:
Asia-Pacific: Leading brands such as Jockey International are expanding their market share by entering new regions such as Vietnam and Thailand. These companies are focusing on building distribution channels and increasing their presence in the online market.
European and US Markets: In Europe, there has been a notable rise in collaborations between fashion and comfort brands, while companies like Calvin Klein and Triumph International have enhanced their presence in the US through strategic partnerships and acquisitions.
South Korea & Japan: Both countries are seeing increased demand for non-padded and seamless bras due to a growing focus on comfort among women. Local players in these regions are capitalizing on this trend with innovative designs that emphasize lightweight and breathable fabrics.
Key Players and Recent Developments: The Bra market is being shaped by several key players who are introducing new products and expanding their market reach:
Jockey International: Known for its focus on comfort, Jockey has been rolling out new designs with innovative features, including seamless sports bras that are gaining popularity among athletes.
Triumph International and Wacoal: These brands are focusing on increasing their online presence to cater to a growing e-commerce audience. Triumph has recently launched a new line of nursing bras in response to the increasing demand for maternity wear.
Hanesbrands Inc. (Fruit of the Loom): With a robust distribution network, Hanesbrands is tapping into emerging markets and introducing more sustainable product lines to attract eco-conscious consumers.
𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐭𝐨 𝐩𝐞𝐞𝐤 𝐢𝐧𝐬𝐢𝐝𝐞? 𝐆𝐫𝐚𝐛 𝐲𝐨𝐮𝐫 𝐬𝐚𝐦𝐩𝐥𝐞 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 𝐧𝐨𝐰: https://www.maximizemarketresearch.com/request-sample/42268/
Bra Market Segmentation
by Product Type
Padded
Non-padded
The market is divided into padded, non-padded, and other product types based on product type. The padded bra segment dominated the market because it offers more support than a non-padded bra, which prevents the breasts from sagging. Because of these advantages, the manufacturing of padded bras has increased worldwide. Additionally, more athletes and sports fans are choosing to buy practical sports intimate wear, like a padded sports bra, as a result of the increased focus on comfort and performance in athletic activities. Throughout the forecast period, these will keep encouraging bra makers to expand their manufacturing capacity.
by Distribution Channel
Online
Offline
Based on Distribution channel, the market is sub-segmented into Online, Offline. Consumers prefer to buy clothes on online channels, where they can seek discounts and other offers from online retailers, and the rise in online presence nowadays and adoption purchase in e-commerce has also played a major role in market growth, as consumers prefer to buy clothes on online channels, where they can seek discounts and other offers from online retailers.
by Raw material
Cotton
Chiffon
Silk
Satin
Polyester
Bra Market Key Players
1. L Bra nds Inc.
2. Hanes Bra.
3. The Phillipps-Van Heusen Corporation
4. Berkshire Hathaway Inc. (Fruit of the Loom)
5. Wacoal
6. Jockey International, Inc.
7. Groupe Chantelle
8. Triumph International
9. Wolf Lingerie Limited
10. Clovia.
11. Amante.
12. Zivame.
13. Lovable.
14. Rosaline.
15. Calvin Klein.
16. Enamor.
17. Shyaway
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Key questions answered in the Bra Market are:
- What is Bra?
- What is the growth rate of the Bra Market?
- What are the upcoming opportunities and trends for the Bra Market?
- What are the different segments of the Bra Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Bra Market?
- What segments are covered in the Bra Market?
Key Offerings:
- Past Market Size and Competitive Landscape
- Past Pricing and price curve by region
- Market Size, Share, Size & Forecast by different segment
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
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