The Business Research Company’s report on the Amusement Parks Global Market Report 2025 Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the key drivers behind the augmented reality in travel and tourism market’s growth in recent years?
The increasing demand for travel and tourism is expected to propel the growth of augmented reality in the travel and tourism market going forward. Travel and tourism refer to the activities of people traveling to and visiting places for leisure, recreation, business, or other purposes. Augmented reality has created demand in the travel and tourism industries for smart tourism and enhanced travel experiences that make destinations more immersive, informative, and engaging. For instance, in May 2024, according to reports shared by the UK Office for National Statistics, a UK-based government agency, in 2023, overseas residents made 38.0 million visits to the UK, surpassing the 31.2 million visits recorded in 2022. Additionally, these visitors spent $39.4 billion during their trips, which represents an increase of $5.84 billion compared to the previous year. Therefore, the increasing demand for travel and tourism is driving the growth of augmented reality in travel and tourism.
Augmented Reality In Travel And Tourism Market Driver: Increasing Adoption Of Augmented Reality And Virtual Reality Drives Growth In Augmented Reality In Travel And Tourism Market
The increasing adoption of augmented reality and virtual reality is expected to propel the growth of augmented reality in the travel and tourism market going forward. Augmented reality (AR) and virtual reality (VR) are two distinct but related technologies. Augmented reality enhances the real world with computer-generated elements, while virtual reality immerses users in a completely computer-generated environment. Augmented reality and virtual reality make travel experiences more informative, interactive, and engaging. It empowers travelers with information, helps them overcome language barriers, and provides unique and memorable experiences at various tourist destinations. For instance, in January 2022, according to the Department for Business and Trade, a UK-based ministerial department, the anticipated growth rate for spending on augmented reality (AR) and virtual reality (VR) in the UK is projected to be 78.3% until the year 2024. This growth is anticipated to result in a total expenditure of 76.55 billion (£62.5) billion by the year 2030. Therefore, the increasing adoption of augmented reality and virtual reality is driving the growth of augmented reality in the travel and tourism market.
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How does the future projection of the augmented reality in travel and tourism market size compare to its historical growth?
The augmented reality in travel and tourism market size has grown exponentially in recent years. It will grow from $21.44 billion in 2024 to $29.58 billion in 2025 at a compound annual growth rate (CAGR) of 38.0%. The growth in the historic period can be attributed to enhanced user experience, promotion of local businesses, social media expansion, positive user feedback.
The augmented reality in travel and tourism market size is expected to see exponential growth in the next few years. It will grow to $109.13 billion in 2029 at a compound annual growth rate (CAGR) of 38.6%. The growth in the forecast period can be attributed to augmented travel booking, educational tourism, adventure and nature tourism, user-generated content sharing. Major trends in the forecast period include wearable ar devices, wayfinding and navigation solutions, contactless experiences, cultural storytelling.
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Which key players are shaping the future of the augmented reality in travel and tourism market?
Major companies operating in the augmented reality in travel and tourism market are TeamViewer SE, Apple Inc., Google LLC, Delta Air Lines, Marriott International Inc., Booking.com, Expedia Group Inc., Hilton Worldwide Holdings Inc., TUI Group, Airbnb Inc., EasyJet PLC, Japan Airlines Co. Ltd., Holiday Inn, Accor S.A, InterContinental Hotels Group (IHG), Whitbread PLC, Virgin Atlantic Airways Limited, Air New Zealand Limited, TripAdvisor Inc., Trivago N.V., Argo Group International Holdings Ltd., Hamad International Airport, WayRay, Blippar Group Limited, SmartGuide s.r.o., Wikitude GmbH, Layar.
What trends will propel the growth and evolution of the augmented reality in travel and tourism market?
Major companies operating in the augmented reality (AR) travel and tourism market are adopting strategic partnerships approach to develop innovative solutions in travel and tourism. Strategic partnerships help Augmented Reality (AR) Travel and Tourism companies by combining resources and expertise, enhancing research and development capabilities, expanding market reach, and accelerating commercialization, ultimately driving innovation and growth in the AR travel and tourism industry. For instance, January 2023, ARway.ai, a Canada-based company, partnered with AI Safer, a Saudi Arabia-based agency. The partnership aims to enhance visitor experiences at museums and cultural attractions in Saudi Arabia by integrating ARway’s advanced Augmented Reality (AR) navigation technology. This collaboration seeks to provide immersive and interactive experiences that deepen visitors’ understanding of Saudi Arabia’s cultural heritage.
Which regions are expected to become dominant players in the augmented reality in travel and tourism market?
North America was the largest region in the augmented reality in travel and tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in augmented reality (AR) in travel and tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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What are the emerging key segments in the augmented reality in travel and tourism market, and how are they evolving?
The augmented reality in travel and tourism market covered in this report is segmented –
1) By Component: Hardware, Software, Services
2) By Technology: Augmented Reality, Virtual Reality
3) By Application: Hospitality, In-Flight Entertainment, Travel Booking Services, Augmented Reality (AR) Gamification, Navigating
Subsegments:
1) By Hardware: AR Glasses, Mobile Devices, Head-Mounted Displays (HMDs)
2) By Software: AR Applications, AR Development Tools, Content Management Systems (CMS)
3) By Services: Consulting Services, Integration Services, Maintenance And Support Services
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How is the augmented reality in travel and tourism market defined, and what are its core characteristics?
Augmented reality (AR) in travel and tourism refers to the use of digital technology to enhance the travel experience for tourists. It makes it possible to access all kinds of information, offering the most complete and immersive experience possible. It also offers enhanced customer experiences and faster customer service.
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