Changing consumer preferences for single-serve, portable, and convenient wine products and increasing demand form young population to drive the global canned wine market.
According to TechSci Research report, “Canned Wine Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027F” The global canned wine market is expected to grow at impressive rate through 2027 on account of rising demand for convenient, portable, and single-serve beverages. Growing consumer inclination toward ready-to-drink products, owing to their busy lifestyles and hectic work schedules, are also driving towards the growth of global canned wine market. Some of the manufacturers have started providing canned wines with different flavors. For example, Sula Vineyards, which is one of the India’s most well-known wine brands has introduced “Dia Sparkler,” a new canned wine, in top retail outlets all over the country and worldwide also. The company has introduced their canned wines in 330 ml cans with both red and white wine flavors. The demand for canned wine has increased as outdoor recreation, and sports have grown in appeal among younger generations. Manufacturers have been attempting to capture this market with more product launches in the canned format because the packaging format contributes to the premium appearance and enhances the product’s overall appeal.
The popularity of drinking on the go among people, especially millennials, boost canned wine sales. The millennial generation’s growing preference for canned wines has resulted in a vast increase in the number of top players introducing their canned wine brands.
The top market players are embracing the burgeoning trend by releasing wines in canned packaging. The smaller service makes it easier for each customer to overcome any potential objections of buying a large traditional wine bottle. The numerous advantages of canned wine enable one to travel light and increase recycling effectiveness. Conventional glass bottles are fragile and cannot be brought to beaches, parks, or other tourist destinations. Cans are the types of wine packaging that are expanding at the fastest rate, and they are more occasion-friendly than glass, which is helping the market develop. For instance, Hardys, the largest wine brand in the UK, is introducing three new varieties in aluminum cans to capture the on-the-go market. A rosé, chardonnay, and shiraz are included in the new Hardys canned line, which was introduced to the retail market. Additionally, it has summer festivals and on-trade listings planned. The fact that the aluminum cans are entirely recyclable, according to Accolade, reinforces the company’s commitment to sustainability and lessens its environmental impact.
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The global canned wine market is segmented into product type, alcohol content, distribution channel, region and company. In terms of distribution channel, the global canned wine market is segmented into supermarkets/hypermarkets, On Trade, specialist retailers, online, and others. Numerous factors, such as an increase in internet usage, a fast-paced lifestyle, and the uptake of e-commerce platforms, are predicted to spur the market growth. Along with making customers feel more comfortable with online shopping, features like product comparison, thorough product descriptions, and straightforward exchange and refund options are boosting sales of canned wines through online channels across the globe.
Key market players in the global canned wine market include:
- E. & J. Gallo Winery
- Union Wine Company
- Constellation Brands Inc.
- SANS Wine Co.
- Integrated Beverage Group LLC
- The Family Coppola
- Sula Vineyards Pvt. Ltd.
- The Canned Wine Company
- Treasury Wine Estates
- Anheuser-Busch Companies LLC
Also, Treasury Wine Estates is one of the wine companies listed on the Australian Securities Exchange. Their business is focused on meeting changing consumer interests worldwide and achieving sustainable growth through world-class winemaking and brand marketing. The company provides various wines such as 19 Crimes Seltzer Lime Bitters, 19 Crimes Seltzer Raspberry & Pepper, etc.
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“The market is still in its early stages, and significant players intend to introduce their products in response to the gradually changing preferences of consumers. Wine producers strive to make products that cater to their customers’ changing tastes and preferences or that complement their nutritional and health needs. A differentiated brand that is pertinent to and focused on consumers and trends has a better chance of succeeding than those that seem to be mass-produced.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Canned Wine Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027F Segmented By Product Type (Sparkling Wine, Fortified Wine, Red Wine, and Others), By Distribution Channel (Supermarkets/Hypermarkets, On Trade, Specialist Retailers, Online, Others), By Alcohol Content (Low, Medium, High), By Region”, has evaluated the future growth potential of the global canned wine market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in canned wines globally.
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